TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University,

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TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se

TOURIST DESTINATION DYNAMICS IN RUSSIA Public-private partnership and tourism development in non-metropolitan destinations Henrik Halkier, Aalborg University, Denmark, halkier@cgs.aau.dk Dieter Müller, Umeå University, Sweden, dieter.muller@geography.umu.se Introduction: Tourism in non-metropolital Russia Reconceptualising tourist destinations Four case-studies: Resources, actors and collaboration Conclusion: Tourism in not-so-cold climates

RECONCEPTUALISING TOURIST DESTINATIONS Actor groups and institutions in destination development. SUMMING UP SO FAR: * 3 key groups of actors * each of them diverse (locally, multi-tiered) * PUB dual role: facilitator (eg PROM, INNOV) or regulator (PLAN, TAX) Let’s see this from a broader perspective of PUB POL …. Source: Henrik Halkier & Anette Therkelsen: Breaking out of Tourism Destination Path Dependency? Exploring the Case of Coastal Tourism in North Jutland, Denmark, German Journal of Economic Geography, 57, 1-2 Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Four case-studies of non-metropolititan tourist destinations in Russia Expected key challenges Mainly regional/national market Polarised private sector: large/small firms Emerging national framework for regional tourism development, unevenly implemented Sources: Braden/Prudnika 2008, Mouraview/Kakabadse 2014, Usenyuk 2008, Burns 1995 SUMMING UP SO FAR: * 3 key groups of actors * each of them diverse (locally, multi-tiered) * PUB dual role: facilitator (eg PROM, INNOV) or regulator (PLAN, TAX) Let’s see this from a broader perspective of PUB POL …. Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaboration TOMSK Business tourism: Knowledge institutions Cultural heritage Private enterprises emerging, inter-firm collaboration, university as proactive event-maker Regional government fragmented, local government disinterested Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaboration IVANOVO Cultural tourism: Heritage, old/recent ‘Golden ring’/Moscow SME collaboration emerging, diversification from textiles Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaboration KEMEROVO Winter tourism: Ski resorts Ski events SME collaboration emerging, diversification from textiles Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

Resources, actors and collaboration ALTAY Mountain tourism: Nature/adventure Heath/spa Private enterprises emerging, growing private spa sector, foreign investment in gambling Proactive regional government within national policy framework Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

CONCLUSION Tourism in not-so-cold climates Case study conclusions Diverse enterpreneurs: Large private firms vs. Small providers Diverse multi-level governance of tourism development Weak regions/destinations caught between private sector prioirities and Russian Federal initiatives Fragmentation vs. strategic focus Other ?? Further perspectives Uncertainty of national framework for public-private collaboration Importance of domestic (rather than international) market Accessability (transport, language) Strong image of Russia/Siberia complicates international re-branding Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se

More on tourism in Siberia… Henrik Halkier - halkier@cgs.aau.dk Dieter Müller - dieter.muller@geography.umu.se With thanks to colleagues in Tomsk, Ivanovo, Kemerovo and Altay http://tempus-tourism.tpu.ru/ http://www.tempus-tourism.aau.dk/ Henrik Halkier / halkier@cgs.aau.dk - Dieter Müller / dieter.muller@geography.umu.se