SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC.

Slides:



Advertisements
Similar presentations
Chapter 4 Mohammad Ovais
Advertisements

Marketing For BANK PO/ MBA/BBA & other Competitive Exams Bajaj Coaching Center, Rohtak Visit bcc2000.com for more Information.
Explain the concept of market and market identification
Section 2.3 The Consumer Market. CONSUMER PROFILES  Consumers are all very unique and buy for different reasons, therefore the more marketers know about.
Unit Eight Global Marketing. Unit 8 Vocabulary Consumer Market International Marketing Marketing Environment Marketing Plan Marketing Process Organizational.
8 Identifying Market Segments and Targets
The Meaning of Marketing. Marketers are bridge-builders On one side there is the company or organization.
Brand Strategy Business Process.
Presented by Suchitra Chan-o Major Advisor Dr.Siripong Preutthipan Thesis.
Market Segmentation dividing a particular market into sections, which display similar characteristics or behaviour.
Marketing 334 Consumer Behavior
The Consumer Audience CHAPTER 5. 2 Chapter Outline I.How Does Consumer Behavior Work? II.Cultural and Social Influences on Consumer Decisions III.Psychological.
Market Segmentation Introduction to Business & Marketing.
By: Rodney Green and Jason Dalrymple.  Campaign aired summer 2010  Personal interactions on twitter drive advertising  Attempting to… ◦ Change target.
Basic Marketing Concepts
The Marketing Plan Target Marketing Segmentation Chapters 4 and 7.
Market Segmentation Introduction to Business & Marketing.
Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.
Demographic Trends: Carl Onubogu. Average household income Percentage of population over 25 with less than high school education Percentage.
Market Segmentation. Market: all the people in a business’s area that are able to purchase a good or service Target Market: specific group of people that.
Segmentation, Targeting and the Marketing Mix Marketing Strategies Investigate Segmentation Opportunities Determine Target Market Develop the Marketing.
Identifying Market Segments and Targets Marketing Management, 13 th ed 8.
Top of Mind Branding Developing a Winning Marketing Plan Presented by: Kathleen Booth 3/25/2014.
© 2011 South-Western | Cengage Learning Global Marketing and Consumer Behavior Marketing Around the World The Marketing Mix and the Marketing.
LOGO The Consumer Audience Professor Yu Hongyan Sun Yat-Sen Business School, SYSU 17 November 2015.
Primary & Secondary Markets IDENTIFY YOUR MARKET.
BUSINESS PLAN ANALYSIS OF THE BUSINESS SITUATION.
MARKET SEGMENTATION STANDARD 2. MARKET SEGMENTATION The process of subdividing a market into distinct subsets of customers that behave in the same way.
SEGMENTATION AND TARGETING
GCSE Business Studies Market Segmentation MARKET SEGMENTATION WHY? Target the Market Avoids waste Meeting the needs of people more efficiently and effectively.
SECTION 2.2 MARKET SEGMENTATION Chapter 2: Basic Marketing Concepts.
Domestic Marketing Strategy Technology Forces Out of 348,280,154 people in the United States, 273,785,413 use the Internet. Social media such as Facebook,
SERM #41 TARGET MARKET. …a specific group of people that a business wants to reach.
The Demographic Environment Demography: The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Chapter Five The Consumer Audience. Prentice Hall, © Consumer behavior can be best described as: a) How individuals or groups select, purchase,
Marketing Management, 13 th ed 6.  After reading this chapter, students should:  Know how consumer characteristics influence buying behavior  Know.
BY: KARUNA SHARMA Karuna Sharma.  The study of the characteristics of human populations, such as size, growth, density, distribution, and vital statistics.
LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.
MARKETING CLASS Session II Marketing Strategy I Session II Marketing Strategy I.
2.02 Discuss the concept of market identification.
The Environment of Fashion
The student will be able to...  Define demographics  Discuss the difference between psychographics and demographics  Discuss the importance of segmentation.
Section 2.2 – Market Segmentation What You’ll Learn What market segmentation is and the four methods used to segment a market The current demographic,
© 2006 Pearson Education Canada Inc. 3.1 Canadian Advertising in Action Chapter 3 Consumer Behaviour Concepts and Target Marketing.
Market Segmentation. Why would marketers want to target teens? Impulse buyers Disposable income Building brand loyalty.
Canadian Marketing in Action, 6 th ed. Keith J. Tuckwell ©2004 Pearson Education Canada Inc. 6-1 Mass Marketing “One basic marketing strategy appealing.
Market Identification Project #2: Marketing Plan Analysis.
Marketing Concept Satisfy customer’s needs and wants Do it better than the competition.
Marketing Concept & Mix. Review Marketing Functions:  Pricing  Selling  Distributing  Promoting  Marketing information management  Product/service.
STANDARD 3 The Target Customer. Why? Knowing & understanding customers is key for exceptional companies. Award winning businesses know their customers.
TOP IMPORTING COUNTRIES PER CAPITA CONSUMPTION SOUTH ASIA 2.
Module – 2 The Rural Consumer
TRUNKCLUB.COM Premium Clothing, Great Advice, Zero Work Your personal stylist will find the best clothes to fit your style, budget, and existing wardrobe.
AS Business Studies Marketing. Look at the other students in the class what characteristics do you all share?
Chapter 4 Market Segmentation and Target Marketing.
Market Segmentation dividing a particular market into sections, which display similar characteristics or behaviour.
Market Segmentation Standard 2.
Fashion Marketing Marketing Function Basics.
THE CONSUMER AUDIENCE.
Segmentation Strategies
Women's Social Organizations
8 Identifying Market Segments and Targets
Analyzing Consumer Markets
Analyzing Consumer Markets
8 Identifying Market Segments and Targets
Chapter 4 Research Find articles on the following related to business:
Target Marketing.
SOCIAL NETWORK 82% 60% 45% 26% 12% INSTAGRAM FACEBOOK TWITTER GOOGLE+
Target market for Toyota Prius
Presentation transcript:

SEGMENTATION GEOGRAPHIC SEGMENTATION- URBAN AND SEMI-URBAN POPULATION. PSYCOGRAPHIC SEGMENTATION- EARLY ADOPTERS, INNOVATORS AND INFLUENCERS. DEMOGRAPHIC SEGMENTATION- HIGH INCOME POPULATION. BEHAVORIAL SEGMENTATION- BRAND LOYAL POPULATION.

TARGETING HIGHLY QUALIFIED PROFESSIONALS FAMILY ORIENTED MEN AND WOMEN MIDDLE AGED CONSUMERS WHO CARE ABOUT SAFETY AND CONVENIENCE

BUZZ MARKETING- INSTAGRAM

REAL TIME MARKETING - TWITTER

EXPERIENTIAL MARKETING-PINTEREST

LOCATION BASED MARKETING- MOBILE APP

INTERACTIVE MARKETING – GOOGLE+

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.