1 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 1

2 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 2 Head-to-Head Creative Test: End of Month PayGo Offer Deployed: May 20, 2009

3 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 3 Background TracFone currently uses Mad Studios to design/develop all their creative.

4 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 4 The Opportunity TracFone challenged Epsilon to conduct a head-to-head creative competition with Mad Studios to see which creative would provide the highest ROI. A campaign was selected for the test and both versions were to deploy using the same subject line.

5 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 5 The Results Epsilon’s creative generated 35.4%* more revenue per than the Mad Studios creative. Mad StudiosEpsilon * Calculation is based on total sales divided by total delivered to obtain return per .

6 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 6 Other Notable Results

7 All information contained herein is confidential and/or proprietary information of Epsilon Data Management, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. Page 7