Funding Your Project Through Crowdfunding

What is Crowdfunding?

Types of Crowdfunding 1.Equity Based Crowdfunding 2.Property / Real Estate Crowdfunding 3.Donation Based Crowdfunding 4.Lending Based Crowdfunding 5.Reward Based Crowdfunding

Stats, Stats, and More Stats It takes 2.84 weeks to raise the first 25% of the funding goal and 3.18 weeks for the last 25% Campaigns that have 4 or more external links raise 103% more in funds Most commonly pledged amount is $50 Most common time for making a pledge is 11 am

Success Rate Stats … 50% (or lower) of all projects listed are successfully funded Once a campaign raises over 20% of the initial funding goal, the project has an 80% chance of successfully reaching its total funding goal once a campaign hits 30% of its funding goal the success rate climbs to 90% (compared to only 50% after a campaign reaches the 5% mark). The faster the momentum is gained the better campaigns that reach the 30% mark within the first week have a higher rate of success. Campaigns that hit 30% of their target get fully funded 90% of the time

Crowdfunding is storytelling with a goal.

What Size Projects Can be Funded?

Amount of funding pledged for projects on Kickstarter.com as of June 2015, by project category (in million U.S. dollars)

Why People Pledge... They like you They’re passionate about the cause or like your story They are after the cool rewards They are spurred on by social kudos

Commercial World Applications NOT for general running costs (Must be project- based) Suggestions Start-ups Implementation of new initiatives Leverage for grants Lodgement of IP Prototyping Proof of concept trials External skills and knowledge Tools and equipment App Development and Games Marketing collateral (e.g., website) and initiatives (e.g., product launch)

Creative / Artistic Applications Publishing Recording Film making External services (e.g., editing, etc.) Documentaries Photography Dance Drama and performing arts Launch, exhibition and marketing

Charities Leverage off limited resources A point of difference – stand out Leverage for grants and CSR Newsworthiness Never forget the passion Be mindful of ‘all or nothing’

Community Groups Rotary, etc. – paying it forward Local sporting clubs Equipment Events Tours and travel Promotion and exposure Local action groups Schools

Successfully funded on iPledg.com

Planning Your Project 1.Build your Crowd 2.Project Name 3.Tag Line 4.Project Description 5.Link to your YouTube Video 6.Logo 7.Photo Gallery 8.Funding Target 9.Funding Timeframe 10.Rewards

Breaking down bigger projects Size of campaign is relevant to your networks Bite sizes pieces are more likely to ‘get up’ Success breeds success!

Things in Common of Successful Projects An existing audience A solid idea and sellable vision for the product or service Careful pre-planning and preparation, including budget A strong presentation, ideally coupled with high production videos An appealing reward structure to the project’s audience Ongoing outreach to backers Effective social media, marketing and PR strategies

How it Works...

Getting the Best Results

Here’s a Dramatic Question for You …

Create Emotional Content Appeal to Human Emotions

Create CREDIBILITY & TRUST Trust is built on Credibility.

Sell the Sizzle!

Be Consistent across all platforms.

Join us in developing this project with a contribution so together we can make something magnificent.

Thank You Any Questions ??? Please share a video testimonial.