Effective Fundraising in the Digital Age: A Toolkit

Overview Fundraising in the Digital Age Raising the Bar Reaching the Bar Social Networking New Tools for the Trade Online Publishing Database Management Communication Tools Payment Processing Campaigns

Fundraising in the Digital Age

US represents more than ½ the Global Online Philanthropic Market Globally more than $20 billion in Online Donations (2007) Over ZAR in 2007 New World No Boundaries No Limits Estimates in:  2001 = $550 Million  2002 = $1.1 Billion  2003 = $1.9 Billion  2004 = $2.62 Billion  2005= $4.53 Billion  2006= $6.87 Billion  2007 = $10.44 Billion  = $ Billion? Source: tedhart.com and Harvard University Initiative on Social Enterprise

Raising the Bar

3 million donors made a total of 6.5 million donations online. Donations for the campaign totalled more than $500 million. Of those 6.5 million donations, 6 million were $100 or less. The average online donation was $80. The average donor gave more than once.

Reaching the Bar

The rules haven’t changed: Communication Donor Management Campaigns Financial Management The tools have...

Social Networking

Top 5 Social Networking Sites in the World (by Hits) August 2009: comscore.com 1 Facebook 2 MySpace 3 Youtube 4 Tagged 5 Twitter Top 5 Social Networking Sites in the World (by Unique Visitors) August comscore.com (‘000’s) 1. Facebook (92,208) 2. MySpace (64,242) 3. Twitter (20,830) 4. Digg.com (17,410) 5. Classmates (13,939)

New Tools for the Trade

GivenGain

A Toolkit: GivenGain

Publish Payments Manage Donors Communicate GivenGain: Introduction

PublishingPayment ProcessingDonor ManagementCommunication Accept multi-currency payments in VISA, MasterCard or direct payments – without a merchant account. Donor-controlled choice of causes, payment notification, donation reports and donor management. An online donor management database that captures and stores payment and contact data in one place. Views can be custom- arranged according to specific requirements. A fully-functional self- publishing web space. Upload, organize and display images and documents. Create projects, publish news, create newsletters, plot your map location and get listed in our Cause Directory. Send s or text messages to supporters. Personalized and up-to- date, thanks to integration with your donor management database. GivenGain: Introduction

Donors and other responsible individuals Non-profit organizations and socially-responsible companies Partners GivenGain Donors browse the GivenGain Cause Directory to find causes. Donate and manage their own giving accounts. Receive further communication and updates. NPOs advertise their cause through text, pictures and video, uploading files through a simple content management engine. Receive funds and draw realtime reports. Our partner program helps causes maximize their GivenGain exposure. Partners include designers and Web developers. We provide a neutral, secure and professional environment. Donors sign up for free. GivenGain Lite at R69.95 per month, to the full-service offering at R per month. For more on fees and transaction costs please see: Partners are independent contractors. GivenGain: Introduction

GivenGain: Key Features

GivenGain: Online Publishing

The fastest way to connect with donors is to get publishing. Show and tell. You’ll be seen by a wide body of donors, most of whom would never have known about your projects, had they not logged on to GivenGain.

GivenGain: Online Publishing

Real-time online publishing Store and display images and documents Your own unique address yourcause.givengain.org Create projects, post articles Display funding need slider per project Secure payment pages Secure contact form Map your whereabouts (Google Map integration) Listing in the GivenGain Non-Profit Directory Accept and SMS subscriptions Create custom pages, navigation structures and design templates Create membership programs and program options

GivenGain: Payment Processing

GivenGain handles all aspects of payment processing: We collect contact information, process payments, send notifications and receipts, and keep detailed accounting records.

Our security is set by our global banking partners GivenGain: Key Features

GivenGain: Payment Processing Any organization, anywhere Secure payment pages No merchant account needed Low processing fees Multi-currency payment One-time and recurring payments Real-time queries and reports Anonymous donations Automated thank-you messages GiftAid reports for UK organizations Secure donor account management Integrated with our database and communication solutions Integrated reporting of non- GivenGain transactions Your-brand payment page customization

GivenGain: Donor Management

Capture and store donor contact and payment data in one central place. Immediately see to donor needs, update information with a few clicks, communicate, improve donor loyalty and develop enduring relationships.

GivenGain: Donor Management

No software to install All services available through a standard web browser Create multiple administrators with their own access Real-time entries or batch imports mean no duplicate versions Contact and reporting groups Personalize with photos Run queries, export data and create reports Sort data your way Create fields, categories, lists and groups Create and define relationships between contacts Integrated with payment processing and communication GivenGain: Donor Management

GivenGain: Communication

Connect with your donors through and mobile channels Create and SMS subscription groups, integrated with all online publishing and donor management solutions.

GivenGain: Communication

No software to install - all services available through web browser Create multiple administrators with their own access Accept and SMS subscriptions Contact and reporting groups - Import contact lists or add individual records Send personalized or text messages No limit on the number of s you can send No additional fees per message Upload and send custom design templates Contact lists 712 mobile networks in 212 countries Buy SMS credits online Complete and SMS message history integrated with donor database

GivenGain: Campaign Management

Campaign Management Donor Campaigns: - Social Networking - Personal Cause Marketing - Special Interest Groups Organisation Campaigns: - Database Initiated - Integrated Communications - Campaign History

GivenGain: Campaign Management Benefits to Organisations: - Initiate Fundraising Campaigns - Offer Event Scheduling & Bookings - Promote and Process Memberships - Diversify their Funding Sources & Timing Benefits to Donors: - Engagement - Transparency - Communication - Reporting & Measurement

GivenGain: Academy

We have built the tools to fish in the 21 st Century. Now we need to teach organisations and donor to fish. Harness the abundance of people and their passion. In the new age of social awareness. Start a Revolution. The Academy. Partnerships with each markets key Universities. Recruit the brightest and the bravest of socially aware hearts and minds. Plant them in communities and their organisations as digital fundraising agents.

GivenGain: Proposal

€ for the GivenGain Foundation to expand globally € to Pilot in South Africa in 2010 Measurable, Intentional, Personal 5 Organisational Academy Mentors Research, Skills Development, Capacity Building One World. Zero Barriers. Frans Stroebel

Effective Fundraising in the Digital Age: A Toolkit