1.02 Discuss the impact of sports and entertainment marketing on the economy.

Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Products Include both goods and services

Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

Professional Teams Detroit Pistons Detroit Lions Detroit Red Wings Detroit Tigers

Collegiate and Scholastic Teams Michigan State University University of Michigan

Venues: Arenas, Stadiums, Coliseums, Speedways Fox Theatre Michigan International Speedway Joe Louis Arena Cobo Arena Ford Field Belle Isle Grand Prix

Health Clubs Gold’s Gym Lifetime Fitness Planet Fitness YMCA LA Fitness Curves Detroit Athletic Club

Recreation Aerobics Soccer Basketball Swimming Area parks

Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

Professional Individual Sports PGA World Tennis Association PBA

Professional Individual Sports Running Swimming Golf Bowling

Amateur Sports AAU-Amateur Athletic Union

Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association Big Ten

Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

Sport Sponsors Coca-Cola 600 Buick sponsoring the PGA Tour Ford- Ford Field

Sports Media Sports Network Fox Sports Net ESPN Radio

Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Music Industry Atlantic recording corporation Motown Records – Eminem – Kid Rock – Madonna – Big Sean – Mike Posner

Movie Industry Warner Brothers Disney Universal Actors MGM Gran Torino 8 Mile Transformers Red Dawn LOL Beverly Hills Cop Die Hard 2 Four Brothers Jumper Semi-Pro Wizard of Oz (Prequel)

Theme Parks Six Flags Michigan Adventure Cedar Point

Radio Industry FM AM Country Rap Hip-hop Jazz Sirius/XM satellite radio

Film Industry Staying steady in Michigan due to tax incentives. Sundance Film Festival Jeff Daniels-actor, play writer

Television Industry “Crash Course” ABC Real Vice Cops (2008) SPIKE Detroit 187

Dramatic Arts Industry Children’s Theatre Adult’s Theatre Detroit Performing Arts

Video Game Industry X-Box Playstation Wii Computer

Fine Arts and Science Industry Smithsonian Museum Detroit Institute of Arts Detroit Science Center Motown Historical Museum

Night Club Industry

Literacy Industry Library Internet – e-books Reading – Textbooks – Books – Articles

Casinos Industry Las Vegas Macau Detroit – MGM – Greektown – Motorcity

Hobbies/Craft Industry Home and Garden Shows Gun & Knife Shows

Trends in Sports & Entertainment Sports: +Naming Rights +X-Games +Sport Specific Channels Entertainment + Internet Web Casts – MP3’s – DVD’s – Books

Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 108 million people viewed the 2013 Super Bowl. The average attendance per NFL game is 66,000. Final Four brought in $30-50 million dollars in revenue to Detroit.

Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $4 billion deal with DirectTV The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

Importance of Sports and Entertainment Over 40 million people visit a Disney theme park each year. Avatar, the movie, grossed about 2.7 billion dollars in global sales. Titanic fell in 2 nd place at 2.2 billion dollars

Importance of Sports and Entertainment Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.

References ESPN.com Insidethemagic.net Boxofficemojo.com detroit.about.com