Internet Marketing Social Media Growing Membership and Non-Dues Revenue
1. Introduction 2. Marketing 3. Strategy 4. Tactics 5. Conclusion 6. Open Discussion Agenda
Introduction
In Quest of Golden Nuggets
Think Different
Quantum Leap
Marketing
Newspaper Yellow Pages Radio Television Telemarketing Traditional Marketing
Digital Marketing
Laser Targeted
Strategy
Digital Advertising Not Like Planting a Tree
Digital Advertising Like Nurturing a Garden
Hour Glass Marketing
Marketing Mission Statement
Leveraging internet marketing and social media for the purpose of growing membership and non-dues revenue
Defining Personas
1 Year Internet Marketing Calendar
Tactics
Internet Marketing
All Roads Lead to Your Website
Great Website Design
Responsive Design
Content Is King
Engage, Educate and Entertain
Search Engine Optimization
Website Content
Content Management Systems
Thought Leadership
Blogging
White Papers
Content Marketing: Downloadable Content
Search
Pay Per Click
Landing Pages
Analytics
Marketing
Social Media
Partner with Entrusted Advisor
What Would Steve Jobs Do?
Open Discussion