Market Your Website Brand Your Museum
Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing
Search Engine Optimization Search Engines – Google, Yahoo Drive people to your site by typing in relevant keywords. Natural results Sponsored links SEO rankings
Search Engine Marketing Ways to optimize your site Internal links – to other relevant content on your site Keywords in text, headers, headlines External links – to other relevant sites Be Popular – links from other sites to yours New Content
Search Engine Marketing Paid Search Works like an auction – best placement goes to highest bidder. Pay-per-click – pay when they click on your ad and land on your web site Can set a budget Can target geographically Increases brand presence online…but does not always generate qualified leads or visitors to your site.
Spread the Word Blast your URL – it should appear everywhere. tag Business cards & Collateral Advertisements Include your URL in articles you publish. Professional journals Earned media Newsletters
Social Media Social networking – Facebook, myspace, twitter Communicate directly with your targeted audiences Access to segmented customers Attract “like-minded” followers Interactive – chat with a curator Continual communication with ease and speed – bypass traditional PR
Social Media Need to define clear marketing objectives and target audiences Create compelling content Presence or paid advertising Be loyal to your brand Don’t be a nuisance
Videos and Blogs Growing in popularity Interactive mediums Rate and review Share personal experiences Ask and answer questions Quality and Content
Partnership marketing Cross link with partners Build alliances outside of your geographic area Stay in touch with your visitors Maintain a good database Newsletters blasts Annual membership correspondence Annual reports
Marketing & Branding Measure your efforts Google analytics Twitter search – see who is discussing specific topics Put links on your website to Twitter and Facebook