Rhetoric & management JC Spender Universitat Ramon Llull & Lund University.

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Presentation transcript:

rhetoric & management JC Spender Universitat Ramon Llull & Lund University

persuasion organization is working through others explanation vs persuasion beyond reasoning into emotion, etc. Aug AoM rhetoric PDW

Aristotle ~ 400 BCE - statement, proof “rhetoric as the counterpart to dialectic” logos, ethos, pathos exordium, narratio, divisio, confirmatio, refutatio, peroratio trivium (grammar, logic, rhetoric) knowledge-as-situated practice rhetorical objective - persuasion, reasonably done - pisteis Lockean ‘judgement’ university education up to around 1860 Aug AoM rhetoric PDW

issues manipulation ? language uncertainty - external & internal docility identity faith Aug AoM rhetoric PDW4

managerial rhetoric from rational models to local discourse audience - can, want, need to or should hear ? other voices, Babel leadership - goal, language, strategy strategy + persuasion organizational identity rhetorical turn Aug AoM rhetoric PDW5

Aug AoM rhetoric PDW6