Persuasive Speech

 Three Cornerstones of Persuasion Three forms of proof, or reasons people believe (by Aristotle) 1) Ethos – the perceived personal character of the speaker 2) Pathos – emotional proofs, or reasons to believe in something 3) Logos – rational or logical proofs

 Building Credibility Credibility = Ethos = a willingness of others to believe that a person has personal integrity, is positively disposed toward them, and can be trusted. Credibility is not a static quality. It can change, increase or decrease, as a result of a speech.

 Patterns for Persuasive Speech “Motivated Sequence Pattern” Five sequential steps include:- attention – focus listeners’ attention need – demonstrate that a real problem exists satisfaction – propose a solution to solve the demonstrated problem visualization – give listeners a vision of the impact of the solution action – ask them to think, feel, and act

John F. Kennedy’s Speech on Civil Rights Explain how John F. Kennedy’s speech is a good example of a persuasive speech, based on the notes you took.