RHETORIC RHETORIC RHETORIC “The ability, in either case, to see the available means of persuasion.” --Aristotle, Greek philosopher.

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Presentation transcript:

RHETORIC RHETORIC RHETORIC “The ability, in either case, to see the available means of persuasion.” --Aristotle, Greek philosopher

With a partner: O Pretend one of you is a parent and the other is the child. O Child-persuade your “parent” to consider buying you a new car when you turn 16. O Parent – after your “child” is done persuading, work with your “child” to write down the methods used to persuade (child should assist you recall, if needed). Which ones were effective? Ineffective? O Were any of the methods/appeals used by the child based on emotion? Based on the child’s character (“I make good grades” etc.)? Based on facts?

PATHOS EMOTIONAL O Pathos – probably more easily recognized since it relies on EMOTIONAL appeals. Usually lots of vivid sensory details to awaken the senses and manipulate emotions. Politicians kissing babies or shaking hands of the elderly PETA ads Ally Bank Ad Volvo Ad All State Commercials

ETHOS O An ethical appeal by focusing on the qualifications of the speaker or character of the speaker. O The credibility of the speaker is supremely important with this appeal. Audiences tend to believe speakers who are intelligent, trustworthy, and honest. The speaker may appeal to principles of religion, patriotism, societal stands, and humanitarism O Examples may include: O Celebrity/expert endorsements O A teen’s argument that he should be allowed to do something because he is responsible. O Shell Oil Company’s print ad, “Cloud the Issue... Or Clear the Air?” O U.S. Marines ad U.S. Marines O Michael J. Fox Michael J. Fox O Bridgestone Ad Bridgestone

Logos O Uses logic, facts, reasons, statistics, data, and numbers to persuade. O The speaker uses logical appeals, so she will avoid inflammatory language and he will be sure to connect his claim to evidence. O Some examples – test results, research findings, eyewitness testimony, statistics, facts, cause- effect (keep in mind that ads may use “pseudo-scientific” results to sell a product) O L’Oreal Ad (pseudo-scientific) L’Oreal Ad O The Truth PSA The Truth PSA

Works Cited Allstate. " Allstate TV Ad: Large Espresso Mayhem - YouTube." YouTube - Broadcast Yourself. 9 July Web. 22 Aug " Ally Bank Pony Commercial - YouTube." YouTube - Broadcast Yourself.. 22 May Web. 22 Aug " Bridgestone Global TV Commercial "Stay Focused" - YouTube." YouTube - Broadcast Yourself.. N.p., 10 Feb Web. 22 Aug Effinger, Sandra. "Appealing to Your Audience." Ms Effie's LifeSavers. Web. 22 Aug " Farmers Insurance - Slideshow: University of Farmers - YouTube." YouTube - Broadcast Yourself.. N.p., 19 Jan Web. 22 Aug " Eva Longoria L'Oreal Paris Extra-Volume Collagene Mascara - YouTube." YouTube - Broadcast Yourself.. N.p., 13 Oct Web. 23 Aug " Marine Corps Commercial: "A Path for Warriors" - YouTube." YouTube - Broadcast Yourself.. 6 June Web. 22 Aug PETA. "Trollsen Twins" PETA Ad. 2007Unknown, Unknown. TV Crunch. Web. 19 Aug " PSA: tobacco kills (from the truth) - YouTube." YouTube - Broadcast Yourself.. 6 Feb Web. 22 Aug "Using Rhetoric and Persuading and Audience." Springboard. United States of America: The College Board, Print. " Volvo Safety Commercial - YouTube." YouTube - Broadcast Yourself. 22 Oct Web. 22 Aug