THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUD ONE WORLD. ZERO BARRIERS. Carla Ferreira 17 July 2012.

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Presentation transcript:

THE GLOBAL LEADER FOR FUNDRAISING IN THE CLOUD ONE WORLD. ZERO BARRIERS. Carla Ferreira 17 July 2012

Social Media: the hype and the hope

The Hype

The Hype - Facebook users globally Facebook users in the South Africa, which makes it #34 in the ranking of all Facebook users by country. 89% of Internet users in SA

The Hype - Twitter

The Hype – Twitter (continued)

Top social networks SA Mxit – Facebook – 4.8 million BBM – Twitter – 1.1 million LinkedIn – 1.1 million Google+ – Pinterest? 63% of South African smartphone users access social networks daily.

Microblogging

140 characters Handle Mention Hashtag Retweet

Twitter Case Studies

Twitter Case Study #1

Twitter Case Study #2

Case Study #2– Brothers for Life Story telling on Twitter

Twitter tips Engage: At best Twitter is not a broadcast medium, it’s a forum for discussion Add value Follow back Thank supporters, Activists and volunteers Reply to tweets Retweet relevant content Use a URL shortener Create lists

Twitter tips (continued) Top Keywords to get retweets: – you – twitter – please – retweet – post – blog – social – free – media – help – please retweet – great – social media – 10 – follow – how to – top – blog post – check out – new blog post

Facebook case studies

Case Study #1 – Aquascape Foundation Story telling through pictures

Case Study #2 – Charity: Water

Case Study #3 – SOS Children’s Villages

Case Study #4– Chat Noir Books Creative Cover Photo

Case Study #5– Chat Noir Books Promoting an event through your cover photo

Telling a story with video Broadcast your cause YouTube is more than a video-sharing site; it's many communities of active and engaged users

Case Study #1– Greenpeace

Case Study #2– CANSA Shavathon Community-generated content

Case Study #3– Derma Blend Telling a story of transformation

Resources networks-in-south-africa.html - batch resizing of photos

Carla Ferreira Community Manager, GivenGain Foundation South Africa c:

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