How to choose a rich media provider MSN Road Show - South East Asia

Why do I need a vendor? Technology vendors are leading the creative marketing opportunities online and the ability to measure success Ability to plan, serve and track multiple campaigns across multiple sites, markets – a communication tool Access to a range of online ad formats and marketing solutions – automatic video encoding, behavioural targeting, ad synchronisation…constantly developing A deeper understanding of your success – interaction metics High level of technical and account management support for media agencies, creatives and publishers Able to advise to use of creative, formats and ad-serving system

A very brief look at the main vendors… Major players globally Eyeblaster – Formed 1999, an integrated offering with a rich media legacy. New to search. Doubleclick – The original adserver. Most renowned globally with a standard banner/search heritage. Newer to RM. Point Roll – Number one in the US, lesser known elsewhere Atlas – another integrated offering from standard banner / search heritage. Newer to RM. Local competition Webdna, Icast, Smartcreative, Innity, United Virtualities - all with different leanings, limited technology, reporting and service offerings

What do clients want from rich media solutions?

Essential features – what should your platform deliver? Three-way communication – plan, upload, approve, serve (creative, media planner, publisher all interface in one place) Ease of use – streamline processes Reporting – track ALL interactions not just click through rates Enable best use of creative messages – constantly evolving (formats, features, quality) What matters most to who? To creative agencies - Creative flexibility. Ad formats, ease of use, video quality To media and creative - Local support – on the ground technical / account mgt. support To you / publisher – The above and Great CPM rates!

What are Eyeblaster’s USPs? Service Localised support – over a dozen markets Quick turnaround time – dedicated technical staff / AMs Ability to support pan regional, global campaign Rich media legacy User friendly platform with advanced features Wide range of ad formats Superb video quality – automatic encoding Customer base Eyeblaster products and services are used by the leading media agencies, creative agencies, publishers and advertisers across the globe. We serve thousands of new campaigns every day.

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