Why South America  Growth  UK Market Share Low  UK has honourable History  UK Expertise and Honesty recognised

Brazilian Heroes  Admiral Cochrane  George Canning  Getulio Vargas  Fernando Enrique Cardoso  Lula  Rousseff

Pedro Cabral 1500 Paul Eadie 1972

Current growth rate 1.9% Reserves and credit capacity Unemployment – 4.9% Inflation – 6.4% Tax take Sound financial management Economic Data

Natural resources Pre-Salt discovery – Major player in Oil Industry in the near future Survived economic downturn Growth fuelled by domestic consumption Economic inequality reduced drastically in the last decade Economic good news

Democratic Secure (within reason) Literate Transparent Widespread use of IT Rise of C Class Political/social

Salvador Fortaleza Recife Rio de Janeiro Sao Paulo Porto Alegre Curitib a Belem Belo Horizonte Brasilia Manau s Brazil Major Cities

Brazil  Preparation  Patience  Persistence  Partnership  Portuguese  Professionalism  Posts  PC  Paul

Opportunities in Brazil  Oil and gas  Mining  Healthcare services and products  Education and training  Specialised machinery  Aerospace  IT and mobile telephony  Food Ingredients  Ports and construction  Consultancy  Sports

Perceived Barriers  Import Duties  Local Taxes  Customs and Shipping Charges  Despachantes  Language  Bureaucracy  Cost of Interpreters/Taxis

UKTI Help for Exporters  Dedicated ITAS  Regional Consultants  P2E  Gateway  OMIS  Market Visits

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Paul Eadie MBE Mobile: Skype:Paul.Eadie1 Phone: