Measuring the Internet Age™ comScore qSearch™ The Search Landscape Industry Highlights & Trends For SES James Lamberti Senior Vice President, comScore Networks August 2006

proprietary and confidential 2 comScore Methodology – “Large, Representative, Panel”  2 million online consumers who have agreed to be continuously and passively observed  Proprietary technology collects all Internet activity including search, ecommerce, and more  Key advantages of our approach Capture actual consumer searches Totally passive methodology Multiple search metrics for in-depth analysis Searchers Distinct searches Keywords and Clicks Ad Impressions comScore Panelist comScore Servers World Wide Web Passive tracking of actual consumer search activity

proprietary and confidential 3 comScore qSearch™ Data Sources Hundreds of clients rely on our data including all major search engines qSearch™ Audience Measurement: Market & Share Tracking U.S., England, Germany, France, Canada, Italy, Spain, and Worldwide U.S. segment of Home, Work, and College/University Tracking since January 2003 qSearch™ Local Search Audience Measurement IYP and Local Web Search since January 2004 qSearch™ Monetization and Click-Rate Reporting Ad Coverage, Algorithmic and Sponsored Click-thru rates since January 2004 qSearch Customer Satisfaction Tracking Surveyed attitudes linked to actual behavior since Q qSearch™ Custom Analysis Search link to eCommerce Heavy/Medium/Light Searcher Analysis Searcher Loyalty Analysis

proprietary and confidential 4 The U.S. Search Market Passes the 6 Billion Mark Source: comScore qSearch Total US Internet Users  Expected seasonal declines as we head into Summer  Query growth up 12.3% Q2 ’06 vs. Q1 ’06 after the May peak of 6.8 Billion June down 6% vs. May

proprietary and confidential 5 Q1 Surge in Intensity is Driving Recent Growth Source: comScore qSearch Total US Internet Users  2005 Broadband Adoption Drove Searcher Penetration Increases Through April 2006  This New Bandwidth is Now Driving Increases in Intensity January 2006 intensity increases are fueling recent growth

proprietary and confidential 6 Search Relies on the Heavy User Segment Source: comScore qSearch Total US Internet Users Search segments were first measured in July  The top 20% of the market drives the majority of activity  Heavies are 3x more active than medium and 15x more active than light Average number of Searches per Searcher in June 2006

proprietary and confidential 7 Year-over-Year Growth Rates Rebounding as a Result Source: comScore qSearch Total US Internet Users  All major engines are growing  Softness in Q4 an indication of emerging seasonality * Due to a definitional change occurring in June 2006 which resulted in an NEDOM-DNS error, trended data for the Time-Warner Network are not available *

proprietary and confidential 8 Source: comScore qSearch Total US Internet Searches Google’s Share Trending Up for 11 th Consecutive Month  All players lost ground to Google; Yahoo! is generally flat over recent 4 months  Will Ask become the 4 th largest engine in 2007? 44.7% 28.5% 5.6% 12.8% 5.1% June 2006 Market Shares

proprietary and confidential 9 All Major Engines Show Significant Penetration Source: comScore qSearch Total US Internet Users 62.9% 52.4% June 2006 penetration  Significant penetration provides an opportunity for all engines to gain share

proprietary and confidential 10 Intensity Drives the Existing Share Gaps  Google is averaging 29.4 searches per searcher; Ask is 9.6  Searcher intensity ranking mirrors overall share positions closely Source: comScore qSearch Total US Internet Users

proprietary and confidential 11 Sponsored Ad Coverage Generally on the Rise  Sponsored search coverage now ranging from 60-76% for all engines Source: comScore qSearch Total US Internet Users MSN is the highest with 76% coverage in June

proprietary and confidential 12 Sponsored Clicks Responding to Ad Coverage  Sponsored clicks up 38% in June ‘06 vs. year ago compared to 29% for algo billions Source: comScore qSearch Total US Internet Users 38% Year-over-year growth is 38%

proprietary and confidential 13 Sponsored Clicks Increasing For All Engines  These data are a much better indication of financial performance than queries Source: comScore qSearch Total US Internet Users June 2006 Sponsored Clicks

proprietary and confidential 14 Web Search Remains the Dominant Consumer Activity Source: comScore qSearch  News and Image growth is strongest, but it remains a small fraction of total activity  Local/IYP Search growth lags the overall market despite product development efforts millions Percentages represent year-over- year growth May 114% 18% 29% 32%

proprietary and confidential 15 Total Toolbar Searches  Toolbar searches were at an all-time high in May on both an absolute and share- of-total basis Source: comScore qSearch Total US Internet Users 850 Million Searches in June

proprietary and confidential 16  Yahoo! and Google penetration gap continues to narrow Yahoo! and Google Maintain Toolbar Leadership Source: comScore qSearch Total US Internet Users 56.8% 46.5% Penetration in June %

proprietary and confidential 17 Local Share of Searches  After several months of consistent shares, Google outpaces Yahoo! by about 25 million searches in May ‘06 Source: comScore qSearch, Local/IYP Report Total US Internet Users 31.2% 28.1% 12.1% 6.4% 2.4% Local Shares in May 2006 *

proprietary and confidential 18 What Metric? Distinct Searches Result Pages Clicks/Referrals What Population? U.S. only Worldwide at.com locations Local shares in Canada, UK, Germany, France, Italy, and Spain What Location? Search Ad networks Total portal activity Search property only activity What is Engine X’s Market Share? It depends…

proprietary and confidential 19 Thank You