PM / TradeM 1 Perfalit ColorMatic Contrast Evelyn Lang Produkt Management Gläser.

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Presentation transcript:

PM / TradeM 1 Perfalit ColorMatic Contrast Evelyn Lang Produkt Management Gläser

PM / TradeM 2 Perfalit ColorMatic Contrast orange Product: Worldwide innovation in organic from Rodenstock: photochromic and contrast enhancing Initial color (faded) : 40% orange Darkening to brown 85% UV-Protection up to 400 nm Launch (RX) April 01, 2005 SV and progressives

PM / TradeM 3 Perfalit ColorMatic Contrast orange Produktvorteile: relaxed, glare-free vision. Initial color brightens the vision and balances fast light-dark changes Contrast enhancing effect during all darkening lavels for natural colors and best detail recognition. Best UV-protection High wearing comfort through light organic lenses.

PM / TradeM 4 Perfalit ColorMatic Contrast orange Target Group: All active wearers of sun glasses who demand high visual comfort and intelligent solutions. Ideal also for sport lenses. Core Communication: Due to the triple advantage (photochromic, contrast enhancing, UV protection) Perfalit ColorMatic Contrast is the ideal solution for all outdoor activities. Infokard (backside changes color by moving the card)