Advanced Higher Modern Studies Research Methods Research Methods.

Slides:

Advertisements

Similar presentations

P3/M2 Plan market research. Aim of research  What are you intending to find out?

Advertisements

Unit 3 Assignment 2 P3, P4, M2, D2 BTEC Business Level 3.

B121 Chapter 7 Investigative Methods. Quantitative data & Qualitative data Quantitative data It describes measurable or countable features of whatever.

Quantitative Research Deals with quantities and relationships between attributes (variables). Involves the collection and analysis of highly structured.

Collecting Quantitative Data

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Methodology A preview. What is Methodology  Choosing a method of data collection  Structure of the research  Builds on and draws from problem statement.

Chapter 10 Collecting Quantitative Data. SURVEY QUESTIONNAIRES Establishing Procedures to Collect Survey Data Recording Survey Data Establishing the Reliability.

RESEARCH METHODS Lecture 19

Secondary Data Sources & Secondary Analysis

Starting a Business Conducting Start-up Market Research

Starting a Business Conducting Start-up Market Research METHODS OF PRIMARY AND SECONDARY MARKET RESEARCH QUALITATIVE AND QUANTITATIVE RESEARCH SIZE AND.

Customer Care.  Qualitative research is based on opinions, attitudes, beliefs and intentions.  This kind of research deals with questions such as “

The Research Process Interpretivist Positivist

Data and Data Collection Questionnaire

Market Analysis.

MK346 – Undergraduate Dissertation Preparation

Marketing Research.

Research methods in psychology Simple revision points.

Research Philosophies Planning Research Chapter 4.

Methods of Media Research Communication covers a broad range of topics. Also it draws heavily from other fields like sociology, psychology, anthropology,

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

Paradigmatic issues Positivist and critical/interpretive research Qualitative and quantitative research Induction and deduction Experimental and non-experimental.

Major Research Designs How Sociologists Gather their Data.

Data Collection Methods. After choosing a sampling method, we need to collect data from the sample selected. Can you name some data collection methods.

©2012 McGraw-Hill Ryerson Ltd. Types of Data  Primary – Facts and observations that researchers gather for the purposes of a study.  Secondary – Data.

10-1 CHAPTER MARKETING RESEARCH LEARNING OBJECTIVES Identify the five steps in the marketing research process. Describe the various secondary.

Do now! Review your Self Assessment checklist from last lesson. In the second column, complete again for bullet points 1-4. Have any changed? Remember.

1.1.2 Market research - syllabus

3.2.1 U NDERSTANDING MARKETS AND CUSTOMERS – M ARKET RESEARCH AQA Business 3 D ECISION MAKING TO IMPROVE MARKETING PERFORMANCE How would you try to discover.

Start-Up Market Research

INTERPRETIVISM Characteristics Interpretivist’s are SUBJECTIVE. Subjective means looking at something with bias and is value laden. They believe people.

Level 1 Business Studies AS90837 Demonstrate an understanding of internal factors of a small business.

Marketing Research The Process. Marketing Research Is Important, Blah Blah Blah… Now What? 1. Define the problem/Set goals 2. Gather data 3. Analyze the.

Focus Groups Defined In-depth discussion on one topic In-depth discussion on one topic Consists of 8 to 12 participants Consists of 8 to 12 participants.

Setting up a Study Methodologies. Review Problem Statement Problem Originality Direction Significance Literature Review & Theoretical Framework Logical.

Alfie and jay. 4 key words used Objective- not influenced by personal feelings or opinions in considering and representing fact Subjective-existing in.

The Sociological Research Process Date: Date: Monday, 07 March 2016 Lesson Outcomes: Describe the difference between qualitative & quantitative dataDescribe.

4.1 Statistics Notes Should We Experiment or Should We Merely Observe?

Conducting Marketing Research Chapter 29. Sec – The Marketing Research Process The steps in conducting marketing research The difference between.

Business and Communication Systems MARKET RESEARCH GCSE Business and Communication Systems.

Market Research. Market Research Types: Primary Secondary –Internal and External Quantitative –Group and In-depth Qualitative –Random sampling, Quota.

Starter – read the following and answer the question below: What is Marketing? Developing products that customers want to buy Understanding the needs of.

Market Research GCSE Business Studies. Definitions Marketing Marketing is the management process responsible for identifying, anticipating and satisfying.

Consumer Research: Information Gathering, Collation, Analysis and Evaluation Chapter 5.

Types of research Julie Richards. Research Types of research Application Objectives Types of information sought Source of data Applied Pure Descriptive.

Introduction to Survey Research

Introduction paragraph – what looking to investigate.

Economics-VII (Research Methodology) Topic-Data Collection

Evaluation of Research Methods

Developing a Methodology

Research Methods Lesson 1 choosing a research method types of data

Asking questions: Interviews, Wednesday 14th December 2016

AICE Sociology - Chapter 3

MARKET RESEARCH Can you identify 3 types of market research?

Social Research Methods

Methods Choices Overall Approach/Design

Market Research Unit 3 P3.

Research Methods AS Sociology Unit 2.

Starter Look at the photograph, As a sociologist, you want to study a particular group in school. In pairs think about the following questions… Which group.

THEORETICAL ISSUES OF RESEARCH METHODS

BTEC Level 3 Unit 3: Information Systems

Quantitative v Qualitative ___________ v ___________

Q1 - What is the total population of the United Kingdom

Perspectives on Methodology: Positivism vs. Interpretivism:

SOCIOLOGY RESEARCH METHODS.

Paper Question types 1 2 hours / 80 marks Education ‘outline 2’ (4)

RESEARCH METHODS Lecture 19

Research Methods HSB4MI.

Unit 1 revision.

Presentation transcript:

Advanced Higher Modern Studies Research Methods Research Methods

Advanced Higher Modern Studies Research Methods The Positivist View Social science research should be as similar as possible to those of ‘natural scientists’ – (physicists, chemists etc.) It should therefore be ‘objective’ i.e. produce results which can be checked by others Should not include value judgements Mostly consists of using statistical data which can verified using the comparative method

Advanced Higher Modern Studies Research Methods The Interpretivist View Looks at broad patterns of human behaviour A more subjective approach Statistics alone cannot always explain Statistical data needs to be supplemented by more ‘in depth’ study of reasons Considers peoples motivations and perspectives

Advanced Higher Modern Studies Research Methods Primary Data Surveys, questionnaires Formal, structured interviews Case studies Informal, unstructured interviews Participant observation Government statistics

Advanced Higher Modern Studies Research Methods Secondary Data Analysis of government statistics Analysis of research produced by other social scientists Study of official documents Analysis of media reports Analysis of personal documents

Advanced Higher Modern Studies Research Methods Quantitative research Collecting facts and figures and using objective methods: – Surveys using questionnaires using closed questions (primary) – Case studies (primary) – Analysis of statistics (both) – Study of other documents (secondary)

Advanced Higher Modern Studies Research Methods Qualitative To gain a more in-depth understanding of the subject: – Informal and unstructured interviews (primary) – Participant observation (primary) – Analysis of media (secondary) – Analysis of diaries, autobiographies, other research (secondary)

Advanced Higher Modern Studies Research Methods What are they? Participant observation Observation Opinion polls Interviews – structured and unstructured Sampling – random ad non-random Questionnaires / surveys – pilot studies, face to face, postal, internet, telephone Longitudinal studies – panel, census, cohort Case studies Media Focus groups Official Statistics

Advanced Higher Modern Studies Research Methods Researchers choose the methods most suitable for the subject they are dealing with and accept that all methods will have their advantages and disadvantages.