By Jeni, Kimberly & Mussa

Our Future To Gain Market Share And Maintain our Leadership position through a strong promotional strategy focusing on going Green

New Product Strategy Make more consumer products using our expertise in automotive development and production engineering Continuous improvement on current offerings

Promotional Strategy – Prius (and other hybrids) Focus communications on going “Green” –Target market Environmentally friendly $$ on gasoline prices year olds channel of communication –Concentrate on innovative technological devices ex. Cell-Phone television ad space

Promotional Strategy – con’t “Go Green” hybrid car to promote around town (major cities) –Offer tax incentives to trade in gas guzzlers

Brand Management Brand position – Capture “environmentally friendly” perception Focus on Increasing Brand Loyalty (life customers) Brand expansion (Diversifying into other markets) ex. Housing, robotics, finance, farming… –“We make things and … cars, too.” Work towards becoming an “American” name brand

New CRM emphasis Identify strong new prospects Prevent Customer Defection –(brand switching) Keeping car with customer longer Incentives to move laterally or trade up

How we will meet our Customer’s Needs Need Safety Better fuel efficiency More features Benefit Go to 5 stars Continuous improvement

2005 Toyota Prius 4-DR. Crash Ratings (5 star scale) Frontal ImpactSide Impact Driver's Side5Front Occupant 4 Passenger's Side 4Rear Occupant 4

MPG – City MPG – Hwy MPG – Combo Fuel Efficiency

Features “Stock” stereos “Hybrid” - increased horsepower Broader warranty

Current Corporate Social Programs Sponsorship with the Bass pro shop National Labor Day Foundation Have our own “Summer Concert Series”

Future Social Responsibility Programs Implement safe driving classes in high schools Increase Global Awareness on Poor Air Quality Donate funds to research future flex fuel technology