STATE AND DEVELOPMENT TRENDS OF THE PHARMACEUTICAL INDUSTRY Litiahina Mariia DIPLOMA PROJECT

The topicality of the problem is connected with the fact that the pharmaceutical market today is one of the most promising and fastest growing markets in the economy of Ukraine. The Purpose of the diploma project is to investigate the state and development trends of the pharmaceuticals industry and compose recommendations to improve the competitive capacity of enterprises of the pharmaceutical market of Ukraine.

Medicines consumption in Ukraine, bn packages Table 1

Medicines consumption in Ukraine, USD bn Table 2

Export of pharmaceutical products from Ukrainaine, USD m Table 3

Export of pharmaceutical products by countries, % 8% 12% Figure 1

Distributors segment in Ukraine №CompanyMarket share % 1BaDM28% 2Optima-Pharm26% 3Alba Ukraine20% 4Fra-M7% 5Venta7% Table 4

Main pharmacy chains №CompanyMarket share % 1Med-Service Group2,95% 2Farmaciya (Kharkiv)2,26% 3Ukrainian Pharmacy Holding1,89% 4Arnika1,88% 5Farmastor1,75% 6Farmaciya (Kyiv)1,55% 7Bazhayemo Zdorovya1,53% 8Apteka Nyzkyh Tsin1,5% 9Falbi1,46% 10Titan1.42% Table 5

Pharmaceutical Enterprise “Jelfa” SA A Pharmaceutical Enterprise Jelfa SA – one of the biggest Polish pharmaceutical companies – created Pharmaceutical Enterprise Jelfa 2011 – the Company owner has been an international corporation Valeant Pharmaceuticals International (Canada)

Subdivision Pharmaceutical market Figure 2

Main competitors of “Jelfa” Table 6

Figure 3

SWOT Analysis the high level of demand for the company's products increase consumer confidence in new products the ability to use know-how rising inflation decline in purchasing power reduced demand for products increasing energy tariffs An effective system of quality control the possibility of expanding the range established system updated products good reputation of the company A lot of competitors lack of marketing research rarity promotional campaigns

Conclusions and Recommendations: promotion of a relatively new company product – Atopra

Conclusions and Recommendations: to implement and master the production of dermatological shampoos and care products for problem hair and scalp

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