Elizabeth Duhamel Whitney Smyth

 What country do you think is China’s biggest exporter?

 How do you picture the average lifestyle in China?

 Domestic demand  Sales of Chinese produced products are highest in China  “China has about 90 cities with a middle-class population of 250,000 or more; the U.S. and Canada together have fewer than 70.”

 Technology is being adopted faster than any other country  China is among the world leaders in consumer markets and B2B technologies

 Dependent on foreign multinationals for market access  Largely rely on foreign universities  Lack of resources and food  Behind cultures in pharmaceuticals and health care

 Increasing middle class  Focus on widespread local growth in the cities with highest middle class population  Understand consumer needs and demands  Opportunity to enter other emerging markets

 Adapting to the Chinese consumer  One new restaurant opening a day  Local places help them become a well known brand

 China is one of the largest markets, so multinational companies must move fast for companies to succeed  Establish now, with locally established strategy to succeed.