Building Healthy Communities Stephen Turnbull NHS Barnsley and Barnsley Metropolitan Borough Council BARNSLEY, UK

Reasons for the LAP Health is not shared equally. Wide inequalities nationally Wide inequalities locally Focused on reducing inequalities within Barnsley

COPD Respiratory Disease Mortality Physical Activity Tobacco Substance Misuse Obesity External perception/ reputation of the area Accessibility Issues Unemployment NEET’s ( Not in education or employment or training) Low aspirations Worklessness Skill levels Environment Poor retail offer Poor housing offer but improving Poor public transport access to services/education Poor access to employment Social Capital Sustainability of Third Sector High profile Elected Members Crime Problem Analysis - Causes and Effects Poor standards of education Low car ownership Deprivation

Overall Aim › To reduce health inequalities between Athersley and the rest of Barnsley Improve access Build social capital Improve aspiration Improve the environment

Actions › Access › Social marketing research and campaign to understand and promote use of new cycling / walking facilities, including parental concerns about crime and safety › Bike-ability training for adults (£70,000) › Local Bike It programme (£100,000) – BMBC, Sustrans, Local Community Groups, Schools

Actions Aspiration Support local community groups, e.g. Motormouth and Romero to increase skills and tackle drug, alcohol and tobacco use Local Politicians Local Community Groups Health Service £250,000

Actions › Environment › Increase CCTV on new walking and cycling routes – BMBC, Police › Increase cycle paths provision – BMBC, Sustrans › Engage unemployed young people in improving walking and cycling routes – BMBC, Sustrans › Workers Minibus: £182,000 › Works to wheels scheme › Travel Planning advice - £100,000 (SYPTE, JobCentre Plus) › Cycle Loan Scheme for newly unemployed

Actions › Social Capital Develop website for Athersley Social Marketing campaign to understand perceptions of Athersley and how to improve its standing Engaging professionals in Civil Society - £25,000 – project underway – funded by national government

Contact details: Stephen Turnbull Assistant Director Public Health NHS Barnsley / Barnsley MBC