ESD Digital Distribution Cloud First – Mobile First ESD Digital Distribution Telenor Case Story

Case Story: Telenor The Telenor Group is one of the world’s major mobile operators with 179 million mobile subscribers and has mobile operations in 13 markets and in additionally 14 markets through ownership in VimpelCom Ltd. Telenor is the 3rd largest telco in Denmark. In December 2014 Telenor and Telia (2nd largest telco) announced the intention to merge in 2015, and will then be the largest telco in Denmark. The Danish telco market is very competitive and Danish customers want better network, better service and more simplicity. In March 2014 Telenor therefore launched a stream of new initiatives aiming at showing new sides of telco’s capabilities. As a world first premiere, Microsoft and Telenor entered into a partnership in order to deliver Office 365 included in telco mobile subscriptions. Tech Data delivers the product keys on the spot using our ESD engine in a very smooth and low-touch delivery process.

The Customer Journey Dear Telenor valued customer. Microsoft Office 365 is now included in your Telenor Family subscription, and you and 4 members of your household will have access to the benefits of the full Office and 1 TB online storage each. Start by answer this SMS with your e-mail or click this link. SMS INVITE Customer receives SMS Invitation from Telenor to sign-up for Office 365. Customer reply SMS with e-mail address, or click a link to enter e-mail on Telenor website. E-MAIL INVITE Customer receives an email with more details regarding Office 365 and a unique link to a Telenor landing page. This step is to ensure the customer redeem the voucher from a pc. 2 1

The Customer Journey 3 TELENOR WELCOME Customer enter the Telenor landing page to redeem the online voucher.

The Customer Journey OFFICE PRODUCT KEY Customer is presented immediately with the product key. Behind the scenes Telenor is ordering the license from Tech Data, and Tech Data deliver the key immediately and invoices Telenor using weekly consolidated invoices. 4

The Customer Journey MICROSOFT OFFICE SETUP Customer is asked to login or register with Microsoft Account to conclude the Office installation. 5

The Customer Journey Behind the Scenes

Nation-wide Launch Campaign Advert Instore TV

The Difference In Distribution