India’s largest digital media services company

-`-` (Online agency on Record) Few Clients … (Online agency on Record)

-`-` 38.5 Million x x The Interactive Media: Internet & Mobile 167 Million

-`-` The Interactive Media: Internet & Mobile

-`-` Share of Internet highest amongst all media * * On weekdays In minutes Internet takes the highest time amongst all media on a weekday and has the second highest share on the weekend Highest time on the Internet spent on communication: 55%, followed by News & search-35% & Transactions- 10% *Source : IMRB ICube Study of working professionals

-`-` User Segmentation: Age Wise

The Internet Landscape in India

Horizontals Verticals Automobile Verticals Search & Networks

Horizontals Verticals Automobile Verticals Search & Networks

Horizontals Verticals Automobile Verticals Search & Networks

Automobile Verticals

1.35 Million Visits / Month How big is the pie and what’s the opportunity size Autoindia Carwale Indiaautomobile Indiacar Driveinside

Absolute Numbers – Stack UP

Automobile Features Only Buy  Research & Compare Tips and Advice Insight Loans & Insurance Forum Ask the Experts      Directory Dealers                News & Reviews -Buy / Sell    x  xx x xx x x x x x x

Association Models Automobile SitesAdvertisingAdvetorialsLead Based Autoindia.com Fixed - Monthly  Carwale.com CPM, CPC, Fixed  Indiaautomobile.com Fixed, Streaming Video  X indiacar.com CPM, CPC XX Driveinside.com CPM, Fixed  Possible Association Models CPM : Cost / Thousand Impressions CPC : Cost / Click Fixed : Fixed Banner Advetorials: Featured Cars, Factual Postings

Search Strategy

Organic Listing: Google’s Editorial Links Paid Listing: Google’s Classified

The Golden Triangle Key Findings: –Difference in eye patterns above the fold than below the fold –Increase in visibility & clicks for top links than side links –Importance of rank for both organic and paid searches * Gord Hotchkiss’ Eye Tracking Study

Organic Search Query Trends in India on Keyword – “Cars” Opportunity being Lost on “Free” and most convertible Traffic

Organic Search Query Trends

Opportunity being Lost on “Low Cost” Intercept Traffic Search Intercept Strategy

Click to Call Ads

Call ads compete with click ads for particular query

User Experience Customer gets a call Designated number gets a call Google Click to Call – Advantages & Features - Designated Number could be Toll Free Number / Mobile Number - Ads can be targeted Regionally ( Metro Cities most effective ) - Real Time connect with Call Center / Regional Dealer - We only pay per call ( Minimum Call time – 15 Seconds )

Horizontals Verticals Automobile Verticals Search & Networks

Digital Media Strategy : Birds Eye View

Online Strategy: Birds Eye View HorizontalAuto Verticals Search Reach ContextLeads + Perception Direct Response Mass Awareness Intenders SEM Product Launch Enquiries, Perception Change, Leads Verticals Targeted Awareness SEO Promo / Scheme 365 Days Strategy As & When

Online Strategy: Birds Eye View 365 Days Costing Matrix

SEO Improvement Areas

“Lead to Closure Model” How can technology enable efficiencies

Current Models Chevrolet.co.in SMS Toll Free No. SPARK SRV CRM Call Centre – Direct Access GMI Dealer Call Centre

Online Leads ( All Brands ) SMS / WAP Leads Online / TV / Print TV / Print / Radio / Mobile Central Marketing Engine Filtration, Distribution & Handling Dealer Closure Strengthening Technology to create a robust lead management system

OnlineMobileOfflineToll Free Data Engine Standard Data Capturing Format Request a brochureRequest a Test Drive Automated PDF Brochure with Nearest Dealer Details HotWarmCold & SMS Dealer Customer With Dealer Details + Brochure Database Brochure Filtration, Distribution & Handling Query Handling

Bringing Together Leads from all Channels on one platform Real Time Access to all stake holders Define Access Levels –GMI –Call Center –Dealers Bring down the time lag between transfers of information Handle Leads as per priority Online Reporting Tools Last but not the least – Increasing Dealer Confidence Our Solution will help in:

Divide Queries –Request Brochure –Test Drives Enhanced Test Drive Form to get Qualified Leads Unified Lead Collation – All Channels Automate Distribution & Handling of Leads ( Cold / Warm / Hot ) Send More Qualified Leads to Dealers Few Details

Time Lines –2 Months Development Requirement Analysis – 10 Days Development based on Mutually Agreeable Specs –3 Months Deployment & Testing Stage –Mechanism for connecting dealers virtually ( 3 Months ) Second Phase ( Basis Deployment of First Phase ) Costings: –INR ~ 8,00,000 ( Fixed ) / Actual to be shared based on Scoping –Variable ( Monthly Maintenance ) = Depending on Scale of Leads Costing & Timelines

Online Qualification of leads through strengthening Enquiry Form

Thank you