Agenda Monthly Update

Agenda  Announcements  Housekeeping  Equine Network department updates  Sales  Print  Digital  USRider  Equine.com  HorseBooksEtc

Agenda Announcements

Agenda Housekeeping  Tom’s Credit Card Usage  If you want to charge something to Tom’s Credit Card, Tom Winsor and CC Jenn Knapp for  Please a signed, coded invoice to Jenn Knapp within 48 hours of the charge

Sales Update  Ride Now Tour  Road to London  Merial and Horsez signed up as sponsors  A Home for Every Horse  Holding a reception at Rolex to celebrate Purina contributing $125K in feed on behalf of A Home for Every Horse to the Unwanted Horse Council  Strong push to replace Farnam has netted many new and long dormant advertisers  Featherlite and Exiss Trailers returning to June issues  Michelle Adaway joins the team, taking over Hunter’s portfolio in addition to becoming Associate Publisher on Instride and Discover Horses

Edit Update  Horse&Rider and EQUUS active/expire surveys launched  Launched 2 new blogs on DiscoverHorses.com  Pinterest pages launched  Olympics coverage  Spin to Win Rodeo 60 page SIP completion for a large roping event called the BFI  Spin to Win Rodeo also doing a 6-part instructional series fromTrevor Brazile, a 9-time world all-around champ  First-ever instruction series Trevor has done in print and video!

Digital Update  EQUUS/EquiSearch webinar with Dr. Don on April 25 th  MyHorse Books 2 nd webinar with Dr. Allan Hamilton of Zen Mind, Zen Horse had 200+ live attendees  MyHorse Books webinar with Clinton Anderson on April 23 rd  A/B Testing now available in WhatCounts  Hub launches on EquiSearch  SEO progress

USRider  Completed filming of commercial  Facebook campaign has generated new fans (120% growth)  Completed LAR training at Eastern Kentucky University  Close to partnership deal with APHA

Equine.com  Completed SEO tasks on 50 key Landing Pages. First Google report shows dramatic improvement in 90% of the pages. In the words of our SEO guru, Erik Gauger, “This is about as good as a report as you can imagine…nearly across the board increases…”  Moved our Servers from the Data Center in Mesa to our offices at Deer Valley to add storage and computing assets while lowering costs.  Changed our Ad Serving Software from Open X to Dart on all Equine Network sites.  Working with two new Associations on Cobrand arrangements-American Paint Horse Association (APHA) and the National Reining Horse Association (NRHA).

HorseBooksEtc  Sales up 25% from Q  Launching new Marketing campaigns  Wholesale eblasts  Monthly newsletter  Social media promotions  Adding a MyHorse Daily category

Pizza in the kitchen!