1 INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS Presented by: Henrik Dagnevall, Mira Järvinen, Sanna Järvinen, Jenni Kulmala, Anna Laidinen, Yrjö Lähteenlahti, Sanna Maijala, Tiina Perämäki, Heidi Tuominen, Jani Valkonen 1st April, 2008

2 Content Internet as a part of integrated marketing communications Successful exhibition promotion / trade fairs web page Integrating Internet marketing into marketing communications mix

3 Internet as a part of integrated marketing communications Sales Promotion Personal selling Internet Direct marketing Public Relations

4 Trade fairs web-pages are supposed to be

5 Site for exhibitors Map to and of the exhibition site Trade fairs program Stand prices of trade fairs Contact details of the organizer Registration forms available to download Feedback page

6 Site for customers Map to and of the exhibition site Program of trade fairs Ticket prices Contact details of the exhibitors Links to exhibitors’ web pages Feedback page

7 Web-pages should have... Updated information before, during and after the trade fairs Clear visual outlook

8 Mobile marketing The best target group for mobile marketing is under 25 year old consumers It’s against the law to operate without a permission of the consumers The mobile marketing stands out from other ways of marketing by: –Its effectiveness –It’s more personal –It reaches people faster –It’s interactive

9 Mobile marketing of trade fairs Competitions for registered visitors Visitors of trade fairs can order offers from exhibitors to his/her mobile phone High-quality Bluetooth messages in the trade fairs

10 Integrating Internet marketing into the marketing communications mix Integrated marketing communications

11 The best benefits can be achieved by connecting internet and mobile marketing with traditional marketing communications Benefits

12 Examples: Integrated marketing before trade fairs Website address of trade fairs clearly visible in all off-line advertisements, timetables, programs, brochures, TV, radio etc. Press releases must also be available to download

13 Integrated marketing after trade fairs Advise customers/exhibitors to give feedback via the webpage Press releases must also be available to download Pictures/films from the trade fairs available online CD-rom of all presentations and speeches etc. available after trade fairs

Examples:

15 This is the future Nokia N-Series; N92N92

16 THANK YOU FOR YOUR ATTENTION !