 2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 2, m-Business Outline 2.1 Introduction 2.2Adopting Wireless Technologies 2.3 Creating m-Businesses Generating Revenue 2.3.2Wireless Web-site Design and Content Creation 2.3.3Business-to-Employee (B2E) Communications 2.4Wireless Application Solution Providers 2.5Business-to-Employee (B2E) Applications 2.6Business-to-Consumer (B2C) Applications 2.6.1Retail 2.6.2Wireless News Services 2.6.3Entertainment Travel 2.6.5Banking and Financial Services 2.6.6Automobile Industry 2.6.7Other Applications 2.7Internet and World Wide Web Applications

 2001 Prentice Hall, Inc. All rights reserved Introduction M-business –An e-business enabled by wireless communications M-business vs. e-business applications Capabilities and future of m-business

 2001 Prentice Hall, Inc. All rights reserved Adopting Wireless Technologies Benefits of wireless technology –For businesses –For consumers M-business considerations –Wireless audience –Redefining protocols –Security Disadvantages of wireless technology (phones) –Screen size and resolution –Entering information –Incompatible web sites –Phone billing

 2001 Prentice Hall, Inc. All rights reserved Adopting Wireless Technologies PDA’s New technologies –Web Clipping, WAP, WML, J2ME etc…

 2001 Prentice Hall, Inc. All rights reserved Creating m-Businesses First-to-Market Advantage –Securing a customer base Creating a business plan Fig. 2.1Steps to determine the need for wireless access.

 2001 Prentice Hall, Inc. All rights reserved Creating m-Businesses Venture capital firms investing in wireless application developers

 2001 Prentice Hall, Inc. All rights reserved Generating Revenue Factors determining revenue –Consumer spending –Advertising –Cost of production –Wireless reliability

 2001 Prentice Hall, Inc. All rights reserved Wireless Web-Site Design and Content Creation Transcoding –Converting HTML to WML Customizing Content –Writing code for wireless access by variety of devices and standards E*Trade on Palm –Portfolio management, market activity, help index –No multimedia or interactive features E*Trade on desktop –Many more services offered –Multimedia and interactive features –Value Added Services: links to additional services

 2001 Prentice Hall, Inc. All rights reserved Wireless Web-Site Design and Content Creation Functionality and reliability over aesthetics and features E*Trade on the wireless Palm device and on Microsoft IE (Courtesy of Courtesy of Palm, Inc. Courtesy of E*TRADE Securities Inc.)

 2001 Prentice Hall, Inc. All rights reserved Business-to-Employee (B2E) Communications Wireless internet –Increases productivity –Reduces expenses B2E considerations –Changing old procedures and protocols –Implementing security and encryption –New drive/standard-specific protocols Choosing a wireless device –Cost –Storage –Compatibility with existing systems

 2001 Prentice Hall, Inc. All rights reserved Wireless Application Solution Providers Wireless solution providers for demands of changing technologies –End-to-end services –Packaged software iConverse –iConverse Mobility Platform: helps enterprise manage data and speech applications for all devices

 2001 Prentice Hall, Inc. All rights reserved Wireless Application Solution Providers Wireless Solution Providers –InfowaveInfowave –AlterEgoAlterEgo –VaultusVaultus –iAnywhereiAnywhere –Aether SystemsAether Systems –netWASPnetWASP –SynchrologicSynchrologic –2ROAM2ROAM

 2001 Prentice Hall, Inc. All rights reserved Wireless Application Solution Providers Wireless Solution Providers (Cont’d) –AvantGoAvantGo –EmerginEmergin –WysdomWysdom –SignalSoftSignalSoft –724 Solutions724 Solutions

 2001 Prentice Hall, Inc. All rights reserved Wireless Application Solution Providers iConverse is a wireless applications solution provider. (Courtesy of iConverse)

 2001 Prentice Hall, Inc. All rights reserved Business-to-Employee (B2E) Applications PocketCashier: service and sales from remote locations using phones or PDAs Transportation and shipping industry web-sites enhance services –UPSUPS –DHLDHL –FedexFedex Trucking Industry –Load matching: match truck capacity with shipping needs –Cargonet.comCargonet.com –Cargonow.comCargonow.com

 2001 Prentice Hall, Inc. All rights reserved Business-to-Employee (B2E) Applications Trucking Industry (Cont’d) –Terion: solution provider of messaging in transportation industryTerion –Shrinkage: damaged, stolen, or lost materials –Tracking: wireless chips in future may advance individual tracking and inventories Applications in other industries –Factory Management: wireless chips for production, monitoring, and safety –Education: e-learning reduces time and travel –SmartforceSmartforce

 2001 Prentice Hall, Inc. All rights reserved Business-to-Employee (B2E) Applications Verifying a wireless credit-card transaction using MobileCashier. (Courtesy of PocketWorks, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Business-to-Consumer (B2C) Applications Mobile devices –News, scores, Micropayments: small transactions –Accenture’s Mobile Micropayments

 2001 Prentice Hall, Inc. All rights reserved Business-to-Consumer (B2C) Applications Accenture’s wireless micropayment demonstration. (courtesy of Accenture)

 2001 Prentice Hall, Inc. All rights reserved Retail Web shopping saves time and money Web retail models –Shopping-cart model –Auction model –Price-comparison model Electronic Retail –Amazon.comAmazon.com –buy.combuy.com –bn.combn.com –snaz.com (wireless)snaz.com Wireless ticket purchases and gate transactions –Bluetooth and Infrared

 2001 Prentice Hall, Inc. All rights reserved Wireless News Services Concise text-only versions ABCNews.com –Daily headlines and section browsing Dotcomscoop.com –Latest dot-com developments

 2001 Prentice Hall, Inc. All rights reserved Entertainment Wireless gaming –Charged per game or through advertising Sports teams –Scores and updates –Fantasy games Downloadable e-books

 2001 Prentice Hall, Inc. All rights reserved Travel Air Travel –Internet sites aggregate airline information, fill seats –E-tickets lower overhead costs –American AirlinesAmerican Airlines Travelocity.com –All travel arrangements in single visit –Shopping-bot technology –Offers wireless services on Palm Navigation on Wireless Devices –Find restaurants, hospitals, police stations –Driving directions –GPS: Global Positioning System

 2001 Prentice Hall, Inc. All rights reserved Travel –Wireless addresses and turn-by-turn directions Mapquest –Directions and downloadable maps Choice Hotels International –Enables wireless communications capabilities for supplies and reservations

 2001 Prentice Hall, Inc. All rights reserved Travel American Airlines wireless home page. (Courtesy of American Airlines, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Travel Go2 offers an online tutorial for a variety of wireless products. (Courtesy of go2 Systems, Inc.)

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services Investing options –Full-service brokers: online trading with broker’s advice Merrill Lynch Salomon Smith Barney –Discount-brokerage service: investors manage own accounts and research E*Trade Wireless banking and trading –Fidelity’s InstantBroker: monitor market and portfolios on wireless deviceFidelity’s –National Discount Brokers: stock alerts, monitor market and stock managementNational Discount Brokers

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services Online trading considerations –User issues Time Knowledge on investing –Service issues Type of investments Navigation tools Customer service Number of trades and fees Learning tools –The Motley Fool: financial information siteThe Motley Fool –Money.com: financial strategiesMoney.com

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services Placing a stock order through NDB’s Mobility. (With Permission of National Discount Brokers Corporation)

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services E*Trade offers investing and financial services. (Courtesy of E*TRADE Securities Inc.)

 2001 Prentice Hall, Inc. All rights reserved Banking and Financial Services Viewing your profile via Mobile E*Trade. (Courtesy of E*TRADE Securities Inc.)

 2001 Prentice Hall, Inc. All rights reserved Automobile Industry Automobile communications –Mobile phones, fax machines and Internet access –Location-based services Directions, traffic monitoring and weather conditions Advertising –Toyota InfoTechnology Center Co., Ltd.: research and development for mobile Internet technologies

 2001 Prentice Hall, Inc. All rights reserved Other Applications Wireless insurance –Progressive Casualty Insurance Company: finding agents and getting price quotesProgressive Casualty Insurance Company Wireless real estate –check additional listings, review amenities and submit bids while viewing a property with a client