Web Analytics Tom Wojciechowski DMS 446/546 - Interface Design.

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Presentation transcript:

Web Analytics Tom Wojciechowski DMS 446/546 - Interface Design

What is Web Analytics? The study of the behavior of a websites visitors. How does this apply to a business?

How is it done? Logfile Analysis Page Tagging Hybrid Method

Logfile Analysis In the early 1990s, web site statistics consisted primarily of counting the number of client requests (or hits) made to the web server. IPRO in 1994.

Logfile Analysis Page Views Page Visits

Logfile Analysis Search Engine Spiders Web Cache

Page Tagging Desire to outsource analytics AJAX solution

Logfile vs Tagging Advantages of Logfile –Site already produces it –Reliability –Data is on companies servers –Data is in a standard format –SEO (Search Engine Optimization) –Failed requests

Logfile vs Tagging Advantages of Tagging –JavaScript is run every time a page is loaded. –More Flexible. Can add additional information. –Flash interaction. –Service is housed externally.

Logfile vs Tagging - Cost LogfileTagging In-house One time purchase Third-party Monthly fee Companies technical expertise Amount of activity & number of sites needing statistics

Hybrid Method HealthNow’s method Logfiles - current SDC - future Webtrends vs Google Analytics

Webtrends - Demo

Google - Demo

Metrics for designing a site Screen Dimensions OS Browser Flash Version See if a ad campaign is successful

Questions?

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