Workshop “Product Placement and Monetization with Payment Brands” Business Case: Just A Game GmbH and paysafecard “War 2 Glory“

Product Placement &Monetization with Payment Brands  Just A Game GmbH A publisher of Online Games, based in Berlin, Germany.  Victor Bacre Director of Business Development and Payments  paysafecard.com Wertkarten AG Provider of prepaid payment solutions, based in Vienna, Austria.  Patrick Preissl Head of Cooperation Marketing

Product Placement &Monetization with Payment Brands An online-based browser MMO real time strategy game set during World War II. Available in several languages We have the standard payment options available paysafecard is one of our top payment options

Product Placement &Monetization with Payment Brands Brainstorming  What can we do? Time VS Resources available  What can our developers modify?  First Ideas: In-game items part of the gameplay  Partners who could be interested and we had good relationship with  Invested time VS Return of Investment

Product Placement &Monetization with Payment Brands Approching paysafecard  We had worked with paysafecard previously with Newsletters and other promotions  They were interested, but wanted to know about the reach and how it would look like

Product Placement &Monetization with Payment Brands Concept  Areas in the game that players can plunder, get special items, and get rewards for the top 20 who accumulate the most items. Proposal  Small buildings with the paysafecard brand (Brand positioning ingame)  A paysafecard virtual card (a virtual item in-game)  Communications in the game-chat  Rewards in the form of paysafecard PINS

Product Placement &Monetization with Payment Brands Approval from paysafecard  We agreed on terms, dates and timings, as well on advertising from their side about the promotion  They provided the logos and approved our designs  We agreed to create banners and in-game announcements

Product Placement &Monetization with Payment Brands Advertising the promotion before the event  Both sides promoted the event and explained it to the users Forums Welcome page paysafecard newsletter & facebook posting  subscribers  facebook fans

Product Placement &Monetization with Payment Brands The day arrived

Product Placement &Monetization with Payment Brands Stats of the promotion  It ran for a week  In War2 Glory France, Germany, Italy, Spanish and English

Product Placement &Monetization with Payment Brands Results and interesting numbers  30 % increase of revenue with paysafecard for May  The user with the higher amount of collected cards was 1455, of an average of 32 per user.  We divided the PINs to the users as follows 5 x top value EUR 5 x lower value EUR 35 x lower value EUR 100 x lowest EUR