Utilizing Social Networking Getting the most out of social media tools.

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Presentation transcript:

Utilizing Social Networking Getting the most out of social media tools

Utilizing Social Networking What is Social Media

Utilizing Social Networking Facebook Twitter Youtube Flickr Linkedin Blogs, vlogs QR Codes RSS Feeds Wikis Podcasts Foursquare Virtual worlds Collaboration sites (Ning) Bookmark sharing sites and hundreds more….

Utilizing Social Networking Why does it matter?

Utilizing Social Networking What can it do for government? Interaction with customers Timely information to customers Provide options Easy to use on the go Key part of public information/marketing plans Improve transparency Affordable!

Utilizing Social Networking How do you get started? What is your goal/strategy How big do you start Get your names! Who maintains What’s already out there Create policies Who will have access if blocked Make sure your attorney’s know Follow public records laws

Utilizing Social Networking Examples from the City of Mesa RSS Feeds - 31 RSS Feeds Facebook - 18 Facebook Twitter - 21 Twitter YouTube – 3 YouTube Flickr – 5 Flickr Blogs – 2 QR Codes/Microsoft Tags Civic Engagement: UserVoice for iMesaiMesa program Civic Engagement: UserVoice for iMesaiMesa program

Utilizing Social Networking How can you use social media? At your agency – Getting info out about current budget and budget issues – Tweeting from budget hearings on major decisions and discussions, – Let people know when new info is available or when changes will be happening (new fees, etc.) – Finding ways to explain government finance to constituents – Follow other agencies and groups

Utilizing Social Networking How can you use social media? On your own – Follow what your agency is saying/doing – Networking with your peers – Use it for information/promotion in any personal endeavors (business, groups, family) – Stay on top of what is happening!

Utilizing Social Networking Jessie Brodersen Web Specialist City of Mesa