Stepping up to the Poseidon Challenge Or How to create change collectively Carleen Lyden-Kluss Morgan Marketing & Communications

Why Step Up? Create change Raise the standards in your company Improve our industry Because it’s the right thing to do

Strategies Identify your mission, goals and objectives- tap into your passion Research the opportunity-USP Create collaborations Recruit stakeholders Identify needs/resources

Promote Let your peers and others learn about what you are doing Leverage the media—they do like a good story Bring in industry icons

Communicate Let your stakeholders know what you are doing on a regular basis Request feedback and support Encourage all to advocate your mission

Strategic Alliances Particularly with grassroots, this is key to developing a network If working within the corporate framework, get buy-in from management

Talk the talk AND Walk the walk