Perfume SWOT Analyze – Miss Dior Cherie GGroup Member : 企二乙 陸怡茹 Lulu 企二乙 呂佳欣 Anna 英文二 吳昀璇 Chloe 英文二 廖家欣 Cindy 法文二 杜碩佳 Alice 法文二 邱芷薇 Vivian

Outline  Introduction of Product and Slogan By Anna & Lulu  SWOT Analyze -Strength By Alice -Weakness By Vivian -Opportunity By Chloe -Threat By Cindy

Dior's girl is grown up and is now a woman who loves. Miss Dior Cherie EDP Released in 2011 Created by Francois Demachy

SWOT Analyze Strength ⍣ Have a long history ⍣ Have distinctive tastes for designs Weakness ⍣ The high price of the Dior’s perfume ⍣ The high cost Opportunity ⍣ Developing in the right time ⍣ Benefits-Fashion Show ⍣ Loyal Costumers ⍣ Having Target market Threat ⍣ Illegal version of perfumes ⍣ Economic depression ⍣ Limitation of consumer group ⍣ Restriction of consumer market ⍣ Many competition of perfumes

Strength Have a long history ─ Since1947 Have distinctive tastes for designs ─ sensitive, persist,own professional perfumer Loyal Costumers Having Target market

Opportunity Developing in the right time ─WW Ⅱ Benefits-Fashion Show ─ sponsors, cooperators→commercial potential Loyal Costumers Having Target market

Weakness The high price of the Dior’s perfume. The high cost of hiring a professional personal Perfumer.

Threat Illegal version of perfumes Economic depression Limitation of consumer group Restriction of consumer market

Conlusion S>W T>O Dior should take stability strategy

Thanks for your listening P resent b y Anna A lice V ivian C hloe C indy PPT b y L ulu