Network Positive Overview May 2012 Non-Profit Logo
Introduction Network Positive leverages the altruistic relationship between Capco and the non-profit to drive publicity and exposure for Capco. Non-Profit Logo Altruistic Exposure Acceleration Millions of impressions! Thousands of clicks! Capco Landing Page The landing page contains important information on: Marketing campaigns Upcoming CSR events Product launches Anything Capco wants to publish on a web page
How It Works A unique URL is created which allows Network Positive to track how many times this Capco page is viewed and clicked. 1) Network Positive creates the unique sponsor link 2) Capco, Network Positive and the non-profit share the link over social media 3) Link goes viral 4) Network Positive helps create a landing page for the sponsor “For every time this link is shared, Capco will donate $5 to XYZ Non-Profit to feed 1 hungry child. Netpl.us/XXXXX” All clicks lead to the sponsor landing page which contains the Capco message
What Will Be The Financial Commitment? 1. How much can you donate to the non-profit of your choice? a)Example: Capco agrees to donate a maximum of $5,000 over the course of the campaign 2. How much do you agree to donate regardless of campaign success? a)Example: Capco agrees to donate a minimum of $2,000 to the non- profit. 3. Capco will donate $2-5 per click and $100 per 100,000 impressions a)Example: Link is clicked 2000 $2.00/click = $4000 donation and made 1M $100/100K = $1000 for a total donation amount of $5000 to the non-profit 4. Capco will then provide Net+ 10% of funds donated for services rendered at end of campaign a)Example: Capco would provide Net+ $500 (10% of $5000 donated) Capco will work with Net+ to determine a reasonable donation rate, donation maximum and minimum for running the campaign
What’s In It For Capco? Capco has the opportunity for significant altruistic publicity while being able to spread the Capco brand virally Receive millions of page views of the Capco website Bolster the Capco brand by spreading Capco’s CSR message virally Be one of the first companies to donate using the innovative Net+ platform End the “Who is Capco?” question Press Release 1,000
Contract signed Determine message content or URL for landing page Capco chooses a non-profit to sponsor Executive sign-off on partnering with Net + Timelines High-level overview of the Network Positive process from initial meeting to deliverable hand-off Step 1 Meeting with marketing and CSR rep Step 2 Step 3 Step 4 Step 5 Pre-Launch Launch and Post-Launch Donation and fee invoice submitted and paid Deliverable provided to Capco Campaign close Mid- Campaign touch point with CSR and marketing Step 1 Campaign launch Step 2 Step 3 Step 4 Step 5
Next Steps 1. Pick a non-profit for which to partner 2. Review and sign the Network Positive contract 3. Start Capco’s Net+ campaign Please contact John Genovese with any questions: