Television Spectrum in the Next Decade. Free TV is part of every Australian household.

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Presentation transcript:

Television Spectrum in the Next Decade

Free TV is part of every Australian household

Whilst there is now a wealth of media options available to Australian consumers, Free TV continues to dominate other technologies in the home. The majority of households (68 per cent) have two or more TVs. Source: Internet and broadband figures sourced ABS June Other info sourced OzTAM’s universal estimates Jan 2006 and Free TV estimates Household Penetration of Technology Free TV – in every Australian household

New technologies are changing the media landscape, yet there is an undeniable trend towards enhancing the television viewing experience in the home. TV penetration shows no signs of waning Source: Digital Broadcasting Australia Quarterly Widescreen TV Sales

Source: Ten Network - Nielsen Panorama data; Sep 2005-Aug Based on 3,968,000 respondents. Intention To Purchase Television – Next 12 Months TV penetration shows no signs of waning

Source: Penetration figure is a Free TV estimate. Sales to Sept 2006 sourced Digital Broadcasting Australia. Free To View Digital is now in 1 in 4 homes As at December 2006, the estimated household penetration is 25 per cent. Free To View Digital Sales

People spent more time with Free TV in 2006 than with any other media

The latest Roy Morgan figures show consumers spend more time with television than any other media. Source: AFR article published 20 Nov 2006 – Roy Morgan Research – share of consumers’ time spent with media TV dominates time spent with media Share of Time Spent with Media

The Australian Bureau of Statistics reports that watching television is Australia’s most popular leisure activity. According to OzTAM data, in 2006 Australians watched, on average, over 3 hours of television a day. Watching TV is our favourite past-time Source: OzTAM; 5 Capital Cities; Survey year comparisons. Total individuals including guests. Refer appendix for Regional chart Average Hours Viewed – YOY Comparison

In 2006, Free TV’s average audiences increased by 0.7 per cent overall and increases were seen across all major demographics. More people are watching Free TV in 2006 Source: OzTAM; 5 Capital Cities Weeks 7-48 ex Easter 2006 v 2005; 2am–2am; Audience 000s Average Audience Increases 2006