1 ‘15 Inland NW State of Reform Innovation in Patient Engagement Chris Blanton, President of BridgeSpan Health September 15, 2015 © 2015 Cambia Health Solutions, Inc.

2 2 Transformation Focusing On Customer Centricity Innovating and Transforming Providing Value Where People Are Already At Automating High Cost and Low Value Customer Interactions Providing Relevancy and Speeding Up Time To Market Driving Contextual and Personalized Engagement Adapting To Changing Consumer Behaviors and Expectations © 2015 Cambia Health Solutions, Inc.

3 3 Our Approach © 2015 Cambia Health Solutions, Inc. Cambia Health Solutions Health Insurance Provider Enablement Retail Enablement Senior Services

4 4 It’s all about Mobile About 72.1 million wearable devices will be shipped this year, a new report estimates, a clear sign that the market will not be slowing down anytime soon. © 2015 Cambia Health Solutions, Inc.

5 5 What is the value for the user USER BRAND Reach, Engage, Retain audience Build Loyalty Reduce Costs Gain insight Be informed Be reminded Get healthy Save money No surprises Help Message Type Transactional Educational Healthy Living Cost Savings © 2015 Cambia Health Solutions, Inc.

6 6 Types of Messages Status: claims, EOBs, deductibles, HSA account balances, annual spending, payment Transactional Reminders: use unused benefits, make appointments for annual exam and/or specialists, get flu shot or immunizations Educational and Healthy Living In the moment: user’s provider is no longer in-network, formulary, urgent care vs. emergency room, site of care Cost Savings Alerts: open enrollment, renewals, disease outbreaks, tax notices Take Action © 2015 Cambia Health Solutions, Inc.

7 7 Omni-channel Customer © 2015 Cambia Health Solutions, Inc.