The Other Side of the Pond: Public Relations in the United Kingdom By Brittany Flippo & Pauline Medrano

What is the UK? The UK is the United Kingdom of Great Britain and Ireland, which is comprised of 4 distinct parts – England, Wales, Scotland, and Northern Ireland The UK is smaller than the US state of Oregon The nature of an English (wo)man As in the US, central tendencies in the UK favor individualistic leanings; achievement and individual initiative are valued The British tendency is toward direct, low-context speech patterns

Communication in the UK UK media freedoms and restrictions The British Broadcasting Corporation (BBC) Ten national daily newspaper in the UK with circulation lead by the Sun Radio and TV saturation in British homes is 100% PR emerged as a profession in the UK in the 1930s during WWII

Similarities and Differences The US and the UK share many of the same values and cultural similarities London is the “center of gravity” for international PR with the Prime Meridian dividing the Eastern and Western Hemispheres which run through Greenwich (right outside of London) Focus on media relations is taking off in different directions Major difference in size & media consumption Edelman NY versus Edelman London o Working for a large agency is the same in both nations o Similar day-to-day activity

Aimee Bateas Consultant at Hanover PR, London Developed a passion for European Corporate Communication, specifically regarding the European Union Began as an Account Coordinator for Ketchum Public Relations in London Moved forward with the company to become an Account Executive Chose to make the move to a smaller firm – hanover – where she is currently a consultant

Chartered Institute of Public Relations Similar to PRSA Founding of CIPR Membership of CIPR Consists of the President, Officers, the Council, Standing Committees, the Executive Board, Regional/Sectoral Groups, and its members

Public Relations Consultants Association Professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals Mission Statement Membership is bound to a charter and codes of conduct

History Taylor Herring is Privately owned. Cath Taylor founded Cath Taylor Associates in 1997 and joined forces with James Herring to launch Taylor Herring PR in Peter Mounstevens joined the agency 8 years ago and now jointly runs the agency alongside the founders.

What they do Media and entertainment; promoting top TV Shows. Worked on some of the biggest properties in the music industry. Over the last 10 years they’ve been involved in the promotion of numerous movie blockbusters. Helped clients reach the top of the video games charts. Involved in many a publishing success stories. Delivered fame generation campaigns for some of the biggest brands in new media.

Awards Specialist Consultancy Of The Year (PR Week) Best Consumer Campaign (CIPR) Best Experiential Campaign (Event Awards) Best Broadcast PR Campaign (Promax) Best PR Stunt (Brand Experience Awards). Barclays Media Momentum Award for fastest growing PR Agency two years running. Risen 45 places in the PR Week Top 150 Agencies league tables. Also been singled out as one of the UK’s Top 10 fastest growing companies in all PR sectors.

Their Team We offer expertise in key areas of communication: o Media Relations o Consultancy o Social Media o Guerilla Marketing and Stunts o Broadcast Consultancy o Crisis Management o Celebrity Endorsement o Events and Personal PR.

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