Publicity to Profits Group Coaching Session Session 8 Review of Homework Assignments Turn Your Articles into Press Releases

Homework and Bonus Ideas

Let’s look a press release Contact info at top Headline –Title Case –Limit of 8-10 Words –First paragraph begins with dateline City, State, Date, Content follows Shorewood, MN – September 29, 2010 – In today’s economic world, blah, blah, blah, said Publicity Thought Leader Dan Janal.

Middle of Press Release Contains all the relevant info Includes your quotes Includes info about what’s news Can include a quote from a client Should include keywords –In headline –Throughout the press release Must include links to: –Home page or –Landing page (aka “squeeze page”) or –Amazon sales page, if applicable

End of Press Release About you Links ### (end of press release marker) Contact info –Name, , phone, website

Review and Planning Ahead Today: Turn article into press release Next: Distribute press release –Via reporter lists you received –Via PR Newswire

Homework Convert article to press release Send me homework by COB Monday

Housekeeping Attendance –Come even if you aren’t prepared –Listen to recording if you can’t attend –Send homework when you can, even several weeks late and we’ll review it. There’s no shortage of good ideas and inspiration points Next session –9 a.m. PT on Tuesdays –Same webinar links and phone number –Pin will change each week. I can’t control that. –If you are on the road and can’t access the pin, you can LISTEN to the call, but you can’t talk. –Replay will be available on