By Charlene Chen Margarita Garcia Rattama Valdez Costco By Charlene Chen Margarita Garcia Rattama Valdez

*membership only *warehouse *provides a wide selection of merchandise 2nd largest retail in the U.S. 3rd largest in the world Largest membership warehouse club chain in the U.S.

Headquarter located *Issaquah Washington U.S.

Membership of Costco

Jeffery Brotman Born in 1943 an American attorney , businessman the co-founder of Costco Wholesale Corporation joined with Jim Sinegal to plan for a new wholesale business ( in 1982) The Chairman of the Board for the company since 1994 President/ CEO: Craig Jelinek; CFO: Richard Galanti

The brief history of Costco First Price Club opened in 1976 , in San Diego First Costco opened in 1983, in Washington Price Club and Costco merged in 1993 It changed name to Costco Wholesale Corporation in 1999

Marketing Membership only warehouse wholesale Have large Membership Base Huge buying power No advertisement necessary

Major products and service Home products : electronics, furniture, groceries. Business: credit report, business phone service Life: business prescription insurance, group vision plan, life insurance

Why is it successful They have good strategic marketing Best productivity Good salary for the employees Unbeatable prices

Experience in Costco Car– Costco program Car-- Insurance , homeowner insurance Tires All my household supplies

Outside its business Costco giving guideline– children: education, health, human services Qualifying for Grant : The United Way , Children’s Miracle Network Hospital, Red cross, Supporting charitable and community activities

Interesting fact CEO’s working rules: All Kirkland Signature products– equal or better Offer a savings to the members Continuous Improvement