Visually Communicating Fashion Designs DVC 2.1 Part A Lesley Pearce Auckland University

Related 2D/3D freehand sketching No annotation Step ups from level 1 AS91063 1.30 Produce freehand sketches that communicate design ideas 3 credits External AS91337 2.30 Use visual communication techniques to generate design ideas 3 credits External Level 2 step ups 1.30 Related 2D/3D freehand sketching No annotation  2.30 Using visual communication techniques: sketching, rendering, modelling, collage, overlays, digital media  Functional and aesthetic qualities It is about telling a “story” –generating design ideas   Level 2 Focuses on visual communication through using sketching skills..I would be encouraging use of related sketches. to show qualities of the design..and therefore moving away from the practise of a single sketch on page with heaps of annotation!!

Visual communication: Learning objective Refers to the effective communication and presentation of design ideas using modelling and graphic design techniques. Students learn to communicate and present their design ideas and information by applying 2D and 3D drawing techniques such as sketching, rendering, digital, annotations, instrumental, templates, collage, overlays. High quality visual techniques and knowledge that communicates a story to an audience – the intent of the design. http://www.techlink.org.nz/curriculum-support/ Linked to indicators of progression

Teachers teach… How to appreciate aesthetic and physical characteristics of a design Visual communication techniques Skills in using different media to explore design ideas Skills in “telling a story” through visual communication Divergent design possibilities Through looking at how other designers communicate their ideas

Students need to… Communicate their design ideas using techniques that explore both identifiable aesthetic and functional details of a design Apply techniques such as sketching, modelling, rendering, collage, overlays and digital media Reflect on and extend divergent design possibilities

Discuss Aesthetic and physical characteristics of a design. How do you recognise them in fashion/textile designs?

Aesthetics Aesthetic qualities may include but are not limited to: colour tone texture pattern shape balance surface finish

Function Functional qualities may include but are not limited to: operation eg movement and ergonomic interface construction eg material and assembly size, scale, and proportion

Aesthetics or function or both? Is this sketch showing aesthetics and/or function? Discuss Hint can you see the details, how it goes together or just the overall design? Aesthetics or function or both?

What is being visually communicated? Think in terms of: Aesthetics and function. Target market – how is this shown? Occasion? What do the accessories communicate? Does the detail show aspects of techniques/construction? How is 3D communicated? Etc etc…

What is being visually communicated here? Discuss in groups. Report back.

And here? What is being communicated here?

What is being visually communicated through the use of a toile? http://www.gerritrietveldacademie.nl/project/shanghai-gesture

And here? http://blog.artsthread.com/2011/02/zero-waste-fashion-loomstate-and-parsons-new-york/

What is this story board visually communicating? A storyboard that clearly communicates visually the designing and construction of a collar. What is this story board visually communicating?

Final design – what does the photograph visually communicate? Photography is a fashion technique to communicate visually the designers intent, evoking a mode or theme or even an emotion. If students are to use photography to capture their design thinking in 3D then the skill of photography needs to be taught. http://emma-cheapweddingdress.blogspot.co.nz/2011/12/selecting-most-appropriate-stunning.html

Technique: flat schematics A flat sketch shows the full front or full back of a design Investigate a dressmaking paper pattern - you'll see two different, but equally important types of sketches at work. On the back of the envelope, schematic drawings show the flat outline of the garment, with style lines and construction details. In contrast, the more dynamic fashion illustrations on the envelope front depict the garment or ensemble on a body (typically an elongated, slender one), and give the illusion of three-dimensional form and movement.

Visual communication and idea generation It is about using techniques to explore ideas, e.g. starting points abstraction conceptual models adapting existing products http://yangware.wordpress.com/category/experimental-fashion-fashion/

How can students show evidence that they can use a given or find a starting point and re-interpret that as an idea of their own? Don’t throw away the scribbles, crumpled paper, interpretative drawings from life and/or inspirational research which comes before the neatly drawn idea

Celebrate the first ideas? What techniques have been used? http://yangware.wordpress.com/category/experimental-fashion-fashion/ Celebrate the first ideas? What techniques have been used?

Where do Ideas come from? http://castle-fashion.blogspot.co.nz/2011/01/scribble-scribble.html “i was listening to a really funky swing song and somehow ended up sketching these sillies...”

Where do ideas come from? Paper folding. http://chantellefashion.blogspot.co.nz/2012/01/fashion-sketch-book-pages-of-my-work.html Where do ideas come from? Paper folding.

Find a starting point and re-interpret that as an idea of your own http://diy-couture.co.uk/designingthecollection.html Find a starting point and re-interpret that as an idea of your own

Aim for excellence Generate ideas to become new starting points re-generate, re-combine, overlay, re-mix, re-invent and generate new ideas http://chantellefashion.blogspot.co.nz/2012/01/fashion-sketch-book-pages-of-my-work.html

So the focus is not just on techniques but what the techniques are for, that is idea generation

Assessment schedule from NZQA website Well worth discussing with students. greater attention to the details being seen as design possibilities and a range of ideas that are different (no pre-determining the final outcome with the first sketch!

Technique: Fashion illustrations A dimensional sketch will show the depth and different angles of a design The more dynamic fashion illustrations on the envelope front depict the garment or ensemble on a body (typically an elongated, slender one), and give the illusion of three-dimensional form and movement.

Pencil Sketching

The ultimate goal of your sketch is to provide you and the audience, the feel of how the garment will look like when worn. This gives the sketch visual impact.

Does this sketch show function? What could have been added to increase the viewers understanding of how the skirt works?

A designesr sketche can tell you a lot more than the average picture

Essential to know how… to draw fabric to draw the folds of clothing to use lighting effects To shade to create depth to use colours and different techniques in reflecting the movements and the poses of the model All will enhance the quality of the sketch and gives a 3 dimensional illustrations enhances the visual impact, by adding colors, lighting effects, folds, and all the drawing techniques to the model