Banana Jam By Eric Twinge and David Donaldson

T HE I DEA “Banana Jam is a healthy, convenient and ethically responsible way to enjoy the great taste of banana’s in a spread.”

T HE B ENEFIT Healthy When you compare a banana to an apple, it has four times the protein, twice the carbohydrate, three times the phosphorus, five times the vitamin C and iron, and twice the other vitamins and minerals. Convenient Banana on toast is a common snack but it’s inconvenient for those in a hurry as it takes time to mash the banana into a paste and clean up afterwards. Banana Jam has the same health benefits but takes the hassle out of preparing the meal. Ethically Responsible Banana Jam is made from Fair Trade bananas and we will be applying to use the fair trade logo on our products.

T HE M ARKET Market Size The spreads Market in the UK was worth £414.7 Million in Jams and Fruit Spreads make up the largest segment accounting for 26% of the market or £107.8 Million. Market Growth Sales of sweet spreads have experienced 32% growth since 2006, the growth coming largely on the back of rising retail prices driven by increasing commodity costs. Price Points The average price of for Jam’s and Fruit Spreads is £0.52 per 100grams but prices vary considerably from £0.21 at the bottom end of the scale to £0.79 at the top. We plan to price ourselves at the top end of the scale at £0.72 per 100grams or £2.25 per 300gm Jar.

W HY U S ? Eric Twinge Previous business experience having founded “Easy Cake”. 2:1 in Business Management & Enterprise from De Montfort University. Responsible for overseeing commercialisation of Banana Jam. David Donaldson Invented “Banana Jam” and has perfected the recipe 5 Years graphic design experience, working on a freelance basis Responsible for the cooking and branding of Banana Jam

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