Connect Your Website Application Programming Interfaces

Learning Objectives Define Application Programming Interfaces (API) List the tradeoffs of using APIs Outline a use case for your website and a sample API e.g. Google Checkout

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Quiz 1.What is an Application Programming Interface? new programming language interface design of a website connects websites to other services or data 2.Which of these websites can be connected with an Application Programming Interface? blog social networking site site photo site map site credit card site

Good job! 1.What is an Application Programming Interface? new programming language interface design of a website connects websites to other services or data 2.Which of these websites can be connected with an Application Programming Interface? blog social networking site site photo site map site credit card site

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

Introductory Case Study Website EchoSign Application Programming Interface (API) Salesforce.com AppExchange

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

Application Programming Interfaces History and types Examples Tradeoffs

History Code libraries Embedded e.g. video games Software Development Kit (SDK) AJAX Types Open Closed

Examples

Tradeoffs Pros Share services Often free Standardized Cons Outsourcing

Quiz 1.Which of the following technologies is popular for APIs on the internet today SOAP Ruby AJAX 2.Which of the following is a reason to use an API outsourcing share services often free standardized always SCORM compliant

Good Job! 1.Which of the following technologies is popular for APIs on the internet today SOAP Ruby AJAX 2.Which of the following is a reason to use an API outsourcing share services often free standardized always SCORM compliant

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

Meet Mylinia.com

Example: Mylinia.com 1. Sponsored Goals = 33% Mylinia sell advertising space on our community’s most viewed goals 2. Keywords = 33% Mylinia sell keywords like Google, except we only specialize in passions and problems. 3. Referral Revenue = 33% Mylinia earn 5-8% every time someone buys a book, movie, or song from Amazon after finding it on their site. Revenue Distribution

Example: Mylinia.com …How we grow the pie? Example: Mylinia.com Mylinia expects to make $3.00 per user per year, but… ?

Mylinia.com + Google Checkout Opportunity Mylinia users can sell inspirational content that they create so they can make money doing what they love.

Mylinia.com + Google Checkout Opportunity Mylinia users can sell inspirational content that they create so they can make money doing what they love. The End Game + = +

Quiz 1.Mylinia.com users cannot currently… Get and give advice Set goals with friends Sell things they create 2.Which of the following are Mylinia.com’s current revenue streams keywords paid-search referrals monthly subscription sponsored goals

1.Mylinia.com users cannot currently… Get and give advice Set goals with friends Sell things they create 2.Which of the following are Mylinia.com’s current revenue streams keywords paid-search referrals monthly subscription sponsored goals Great Job!

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

Google Checkout Why Use It? Getting Started Types of Integration Comparing Integration Review

What is Google Checkout

Why Use Google Checkout?

Types of Integration Buy Now Buttons

Types of Integration Buy Now Buttons eCommerce Partners

Types of Integration Buy Now Buttons eCommerce Partners API Level One

Types of Integration Buy Now Buttons eCommerce Partners API Level One API Level Two

Comparing the types of integration Buy Now Buttons –Very small inventory, only one item per transaction

Comparing the types of integration Buy Now Buttons –Very small inventory, only one item per transaction eCommerce Partners –Your site is hosted by an eCommerce partner

Comparing the types of integration Buy Now Buttons –Very small inventory, only one item per transaction eCommerce Partners –Your site is hosted by an eCommerce partner API Level I –Small business that can manually review each sale, quick implementation

Comparing the types of integration Buy Now Buttons –Very small inventory, only one item per transaction eCommerce Partners –Your site is hosted by an eCommerce partner API Level I –Small business that can manually review each sale, quick implementation API Level II –Large business that needs to handle transactions automatically, longer implementation time

Quick Review 1.You site only sells a special promotion t-shirt. Which integration would work best? Buy Now Buttons eCommerce Partners API: Level 1 2.Your site currently conducts 500,000 transactions per day. Which integration would work best? Buy Now Buttons API: Level I API: Level 2

Great job! 1.You site only sells a special promotion t-shirt. Which integration would work best? Buy Now Buttons eCommerce Partners API: Level 1 2.Your site currently conducts 500,000 transactions per day. Which integration would work best? Buy Now Buttons API: Level I API: Level 2

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

Google Checkout + Mylinia Picking Integration Level Using Checkout Evaluating the Benefits

Picking Integration Level ?

Buy Now Buttons

Picking Integration Level Buy Now Buttons eCommerce Partners

Picking Integration Level Buy Now Buttons eCommerce Partners API: Level II

Picking Integration Level Buy Now Buttons eCommerce Partners API: Level I API: Level II

Using Checkout

Evaluating the Benefits Quick

Evaluating the Benefits Quick Easy and efficient

Evaluating the Benefits Quick Easy and efficient Secure from Fraud

Evaluating the Benefits Quick Easy and efficient Secure from Fraud Globally recognized and trusted

Quick Review 1.Which of the following are benefits of using Google Checkout? Globally recognized and trusted Safe and secure Guaranteed Shipping Easy and Efficient 2.True or False. When purchasing an item of Mylinia through Google Checkout you are transferred to Google hosted site? True False

Good Job! 1.Which of the following are benefits of using Google Checkout? Globally recognized and trusted Safe and secure Guaranteed Shipping Easy and Efficient 2.True or False. When purchasing an item of Mylinia through Google Checkout you are transferred to Google hosted site? True False

Main Menu 1.Introductory Case StudyIntroductory Case Study 2.Application Programming InterfacesApplication Programming Interfaces 3.Mylinia.comMylinia.com 4.Google CheckoutGoogle Checkout 5.Mylinia.com + Google CheckoutMylinia.com + Google Checkout 6.SummarySummary

 Introductory Case Study Introductory Case Study  Application Programming Interfaces Application Programming Interfaces  Mylinia.com Mylinia.com  Google Checkout Google Checkout  Mylinia.com + Google Checkout Mylinia.com + Google Checkout

Final Exam 1.What is an Application Programming Interface? new programming language interface design of a website connects websites to other services or data 2.Which of these websites can be connected with an Application Programming Interface? blog social networking site site photo site map site credit card site

Final Exam 3.Which of the following technologies is popular for APIs on the internet today SOAP Ruby AJAX 4.Which of the following is a reason to use an API outsourcing share services often free standardized always SCORM compliant

Final Exam 5.Mylinia.com users cannot currently… Get and give advice Set goals with friends Sell things they create 6.Which of the following are Mylinia.com’s current revenue streams keywords paid-search referrals monthly subscription sponsored goals

Final Exam 7.You site only sells a special promotion t-shirt. Which integration would work best? Buy Now Buttons eCommerce Partners API: Level 1 8.Your site currently conducts 500,000 transactions per day. Which integration would work best? Buy Now Buttons API: Level I API: Level 2

Final Exam 9.Which of the following are benefits of using Google Checkout? Globally recognized and trusted Safe and secure Guaranteed Shipping Easy and Efficient 10.True or False. When purchasing an item of Mylinia through Google Checkout you are transferred to Google hosted site? True False