HOW TO USE RHETORIC: THE ART OF SPEAKING AND WRITING EFFECTIVELY OR THE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP YOU ACHIEVE.

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Presentation transcript:

HOW TO USE RHETORIC: THE ART OF SPEAKING AND WRITING EFFECTIVELY OR THE ART OF CREATING A TEXT USING THE MOST APPROPRIATE LANGUAGE TO HELP YOU ACHIEVE YOUR DESIRED RESULT. The Art of Argument

Elements of the Rhetorical Triangle Audience: Pathos Purpose: Logos

Audience What do they know? What are their biases? What do they need to know? What are their interests?

Purpose What are you trying to achieve? To persuade To entertain To express yourself

Writer What impression do you want to make? How do you prove you’re trustworthy?trustworthy How do you prove you’re an authority? What do you have in common?

Authority Assume a role:  Doctor in a white coat  Mom driving a car  Person giving facts  Show that you know Old Spice Authority Proactiv

Ethos: Ethical Appeals sense you (author) gives as being competent/fair/authority  trustworthiness  credibility  reliability  expert testimony  reliable sources  Fairness “manner of delivery” Think of how one speaks to an opponent

Logos: Rational Appeals appeal to logical reasoning ability of readerslogical reasoning  facts  case studies  statistics  experiments  logical reasoning  analogies  anecdotes  authority voices

Pathos: Emotional Appeals Appeal to beliefs and feelings/higher emotionsfeelings  belief in fairness  love  pity lower emotions  greed  lust  revenge  avarice

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