Smokefree/ Auhai Kore Hornby Offering cessation support in the community NZ Tobacco Conference Auckland Nov 2010 Presented by : Martin Witt (Cancer Society, West Coast and Christchurch) Acknowledgments – Berdie Milner and Grace Smith Community Smokefree Workers

The Hornby Project Community development in low socio economic outer suburb in Christchurch - largest Maori population in the city [2,000] Promotion of Smokefree homes and cars [2006] Developed cessation support clinic [2008] “ Health starts long before illness – in our homes, schools and jobs” A New Way to Talk About the Social Determinants of Health Robert Woods Foundation 2006) Collaboration between SF agencies with support from Partnership Health PHO

Evaluation Putting recommendations into practice Changing strategies Focusing on key settings Considering sustainability

Project structure 2010

Community clinic Initiated data collection in 2009 Documenting client smoking cessation Dbase now holds 120 records - audit underway Smokefree StatusRecords Over 1 year SF5 6 – 12 months8 3 – 6 months months4 Relapsed8 Lost / still to follow up72

Project linkage How community promotions influence cessation referrals Role of school based clinic – influence on parents ? Significant part played by project in submissions to MASC Smokefree Playgrounds trial for Christchurch initiated in Hornby

Success looks like …. Smokefree community More quit attempts Less youth initiation Denormalise smoking

Project vision ABC smoking cessation Smokefree Outdoor Areas - CCC Other community initiatives National campaigns Smokefee Hornby

Vision for 2020 Tobacco control has many strategies Tobacco control is a long term issue The Hornby project is one example There are many others But … tobacco use in New Zealand is declining and society’s attitudes to tobacco are changing