The Capability of Entrepreneurs To Manage Their Intellectual Property David A. Johnston Schulich School of Business, York University

IP Osgoode and Hennick Centre for Business and Law 2010 Conference: Entrepreneurship, Innovation and Commercialization of Intellectual Property 2 Questions What are some key challenges in knowledge management that need to be addressed by entrepreneurs? In what ways can IP (or other incentives) be improved to better serve entrepreneurs and innovators? What can help to make Canada a preferred jurisdiction for innovation?

IP Osgoode and Hennick Centre for Business and Law 2010 Conference: Entrepreneurship, Innovation and Commercialization of Intellectual Property 3 Small Firms, Entrepreneurs and Innovation How do entrepreneurs know they have anything unique? –Absorptive capacity? Narrow and deep. –What is the innovation? Components Versus Whole Products Is it the product or the process that can be protected How do they make money in the meantime? –How do I sell part of what I know? Licensing and consulting How do they relate to large organizations as customer/ supplier partners in innovation? –Are you an option or the answer? Fit in NPD and IP strategy –Technology competitor or supplier? R&D Outsouricing –How to craft a B2B service level agreement? SaaS and Social Networks –Is there IP in familiarity? Tacit knowledge in relationships has value

IP Osgoode and Hennick Centre for Business and Law 2010 Conference: Entrepreneurship, Innovation and Commercialization of Intellectual Property 4 Are Knowledge Management Issues Between Large and Small Firms Cultural ? LARGESMALL Resourcesaccess to capitallimited access to capital Skillsfunctional professionals entrepreneurial Attitude to Risklow tolerancehigh tolerance Value of Relationships lowerhigher

IP Osgoode and Hennick Centre for Business and Law 2010 Conference: Entrepreneurship, Innovation and Commercialization of Intellectual Property 5 LARGESMALL Supply Chain Orientation downstream then upstream downstream only Kinds of Relationships likes dependenceseeks independence Trustinstitutionindividual Governanceformal contractssocial pressure Source of Power in Industry Volume, brand awareness uniqueness Are Knowledge Management Issues Between Large and Small Firms Cultural ?