MODULE 23: ADVERTISING. Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for.

Slides:

Advertisements

Similar presentations

Index, Ads, and Colophon Coverage ~ Index, Ads & Colophon Make your info sections more than just BLACK and WHITE!

Advertisements

The Website Its Magical May How to Use the Cool Cities Website.

Advanced Fashion: Standard 8 Promotion

Advertising, Sales Promotion, and Public Relations Chapter 19 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights.

MODULE 6: COVERAGE Coverage Coverage results from complete, balanced, relevant and dynamic verbal and visual CONTENT. MANY FACTORS IMPACT COVERAGE.

Advertising Fashion. Advertising the Product o Fashion Advertising: the paid communication between product maker or the seller and the audience or the.

SOLVING PROBLEMS INVOLVING DISCOUNTS AT SALES AND SALES TAX.

Financial Calendars Calendars for Banks, Saving and Loans, Credit Unions, Stock Brokers, Lenders, etc.

Presented to: Presented by:. If NAC could show you a way to…..tell your company success stories...recognize your employees and their contribution to your.

Business Ads How To Plan Your Yearbook Ad Sales Campaign To Businesses.

Lecturing (with PowerPoint) Donna Ellis, TRACE & Colin Campbell, IST.

Special Reports Strategic Features A strategic feature is an opportunity to utilise Fairfax journalists to create a tailored, editorially relevant.

Powerpoint template. Additional colour suggestions available at the end.

Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.

PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.

Standard 2.  Understand the role of Promotion  Define Promotion: ◦ Any form of communication a business or organizations uses to inform, persuade or.

ENPI MODULE 5 CREATING A PROMOTION PLAN PRICING A PRODUCT/SERVICE Consider costs involved in creating your products/services: –Fixed costs: rent, utilities,

The Contemporary Magazine/. With thanks to Wooden Horse Publishing m.

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS C HAPTER.

Lab Equipment for Sale Select one piece of lab equipment and create a flyer to advertise the sale of it. Your flyer must include the following: Picture………..……….10.

presented by Joe Yearbook

Fashion Promotion Through Advertising and the Press

TYPES OF ADVERTISING MEDIA. Selecting the Right Advertising Media Cost per thousand thousandReachReach FrequencyFrequency AudienceSelectivityAudienceSelectivity.

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

MODULE 6: COVERAGE. ACTION-PACKED | A variety of photo presentations creates a dynamic spread packed with coverage.

Lesson 6.2 The Promotional Mix─Advertising

AB 219 Marketing Unit Seven Advertising, Public Relations, Personal Selling and Sales Promotion Note: This seminar will be recorded by the instructor.

Designing with Type DIM. Design Relationships Concordant—occurs when you use only one type family, without much variety in style, size, weight, and so.

BUILDING EFFECTIVE PRESENTATIONS COURSE EXERCISE FILE – 1/16/14.

1 Chapter 3 Advertising and the Marketing Process.

ENJOY THE HOLIDAYS Shop locally this holiday season Look in The Courier & Daily Comet For specials from your local Businesses every week until Christmas!

Celebrity News Fashion News Headlines

Sales Tax, Discounts, and Commissions Section 6.7.

INTEGRATED MARKETING COMMUNICATION - By Alokesh Banerjee.

Markup and Discount 6.5. markup Markup = (% of markup) (store’s cost)

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

Section 3.9 Percents Mr. Beltz & Mr. Sparks. Ratio A PERCENT is a ratio that compares a number to 100. You can write a percent as a FRACTION, DECIMAL,

TOP TOP ALM’s Total Opportunity Program. 2 TOP TOP is part of ALM’s re-branding and new business development initiatives. All sales reps are being asked.

Definition Of Direct Marketing Direct Marketing is the interactive use of advertising media to stimulate an (immediate) behavior modification in such a.

Advertising Module 23-Review for Test. Items in a Sales Kit… O Copy of yearbook- O Copy of yearbook- demonstrate the quality of the publication O Fact.

A item is marked 25% off and then you are given an additional discount of 10%. What will you pay? Are receiving a total of 35% off? Explain why or why.

PRICING AND PROMOTION Module 7. PRICING STRATEGY.

VISIBILITY OF THE PROJECTS WITHIN THE BLACK SEA BASIN PROGRAMME.

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Markup and Discount 6.6. markup Markup = (% of markup) (store’s cost)

Curriculum ~ Terms Terms you should know to do your job right! Yearbooking Terms.

Ad Sales Sponsorship.

CHAPTER 24 Advertising Permission granted to reproduce for educational use only.© Goodheart-Willcox Co., Inc. ADVERTISING CAMPAIGNS Section 24.1.

19_2 Media Measurement and Rates. Media Measurements & Rates Businesses need to reach as many targeted customers as possible. It is important to calculate.

English III—October 22, 2015 Daily Warm-up: About what percent of the cost of an individual newspaper is profit? How do newspapers make money to offset.

Coverage ~ Quick Study Curriculum ~ Designing for Inclusive Coverage Designing for Coverage The yearbook is not just for 8 th graders; the yearbook is.

Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.

Newspapers & Magazine Advertising. Newspapers Advertisements 1. Classified 2. Display 3. Supplement.

Retail Organization & HRM

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

The Oklahoman Outlook 2016 Sections: The Way We Live April 3 Business & TechnologyApril 10 Advancements in Health April 17 Educations & Careers April 24.

Preparing Print Advertisements How can a business’ image be communicated thru it’s print ads?

How to Knock Their Socks Off. Only one interview is granted for every 200 resumes Resume will be quickly scanned, rather than read Ten to 20 seconds is.

Preparing Print Advertisements

Day 9: Finances MODULE 21: FINANCES.

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Chapter 9 Print Media Traditional format Trusted by audiences

Grouping Page SIZES/PRICES:

Multiplying and Dividing Fractions

March Madness Preview Advertise With Us The Oklahoman’s March Madness Preview section will feature wall-to-wall coverage of the craziest 3 weeks of basketball.

Advertising vs. Fundraising

Investment for Each Section:

PLACEMENT Getting the right product to the right customer at the right time, at the right place, in the right quantity. The basic objective of all placement.

Presentation transcript:

MODULE 23: ADVERTISING

Coordinating the efforts of the sales staff in advance pays off. An advertising sales kit organizes important information for the sales staff.

The sales call begins with personal contact. The follow-up to the sales call is also important.

The design clearly communicates the message of the business ad. Other types of ads present different messages.

PUT IT IN WRITING | An advertising contract outlines the specifications, pricing and policies.

TRADITIONAL FORMAT | Divides each page into eight ad sizes: full, ½, ¼ and 1/8 page.

BLOCK FORMAT | Divides the page into equal-sized units from 9 to 20 blocks. Rates are set per block.

A PERFECT COMBO | By combining regular coverage and advertising, businesses receive maximum exposure.

SPACE FOR SALE | School organizations often purchase pages within the advertising section for additional coverage.

VISUAL | To promote readership, colorful backgrounds and 22 small photos add reader appeal.

MODULE 23: ADVERTISING