COMPETITIVE ANALYSIS FOR MMS July 17th, 2013 Team 3 Anna, Deb, Hubert, Ken

Organizations  Mass. Medical Society (  Genentech (  Mihealth (  Jane Doe Inc. (

Purpose  Mass. Medical Society: Clear from physician’s perspective, not as obvious for patients  Genentech: Clear tab on the menu though patients may not search for this website  Mihealth: Very clear, big font, screams out at you  Jane Doe Inc.: Very clear, pop-up to ensure client safety

Users  MMS: “Patient Care”  Genentech: Very clear “for _______”  Mihealth: Very clear “for ______”  Jane Doe Inc.: Clear upper-left orientation

Branding  MMS: Great logo, great tagline, name makes it clear that it’s a professional organization  Genentech: “Go ahead, experiment” Unclear, tagline fun, simple, but somewhat hidden  Mihealt: Obvious tagline (A better approach – Discover a smart, secure approach to care)  Jane Doe Inc.: “Building safer communities”, mission right underneath the tagline with the three key values (safety, liberty, and dignity) bolded

External affiliations  MMS: Affiliates at bottom left, we wonder if having NEJM affiliation more obvious would “impress” the average person  Genentech: “A member of the Roche group”  Mihealth: Canada Health Infoway certified  Jane Doe Inc.: LOTS of ext. affiliates on the bottom  NO ADS on any of these sites

Mobile  MMS: Responsive, too much text, needs more visuals  Genentech: Visually very appealing, easy to navigate  Mihealth: Does not seem to have a mobile-friendly version, the website does work on a mobile device, but the text appears really small  Jane Doe Inc.: Sometimes does not load, and also does not have a mobile-friendly version

Social media and user participation  MMS: FB minimal user participation, lack of updates, 3- 5 likes per post, more frequent twitter updates  Genentech: Very targeted and specific towards prospective employees, post very frequently about why working there is awesome  Mihealth: Difficulty locating it on FB manually, but a link on the website works, mainly Twitter-driven content, only 50 likes  Jane Doe Inc: Has 720 likes, well-rounded content (mostly news articles, advocacy updates, and personal stories) that are applicable to the users (e.g. notes on safety planning guide), lots of retweets on Twitter

Organizations  Mass. Medical Society (  Genentech (  Mihealth (  Jane Doe Inc. (

What to borrow  Usability: - Power of UL corner - Clearly stated mission, values, - Ease of navigation: steps  Stronger branding as seen on JaneDoe website  Genentech’s large, visual, responsive design

What to avoid  Broken links, website that does not load  Hard to find facebook page  Auto-facebook posts from twitter  Advertising (not seen here anyway)  Up for discussion:  User participation (risk to reputation, resources to manage content?)

BEFORE

Physicians Enter Here Content within this section has been developed for Health Car Practitioners Physicians Enter Here Content within this section has been developed for Health Car Practitioners Patients Enter Here Content within this section has been developed for patients Patients Enter Here Content within this section has been developed for patients

PHYSICIANS

Health Care Proxies and End Of Life Care Resources to help families sort through their options. Health Care Proxies and End Of Life Care Resources to help families sort through their options. Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law Medical Use Of Marijuana Clinical aspects of the Massachusetts medical marijuana law Colds and Flus Is it a cold or the flu? Find out the difference… Colds and Flus Is it a cold or the flu? Find out the difference… Tobacco and Smoking Committed to combating tobacco use. Learn more… Tobacco and Smoking Committed to combating tobacco use. Learn more… Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children. Violence Prevention and Intervention Violence is a leading cause of injury, death, and disability for American children. Nutrition and Physical Activity Good nutrition, physical activity and a healthy weight are necessary for optimal health. Nutrition and Physical Activity Good nutrition, physical activity and a healthy weight are necessary for optimal health.

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