Network for a Healthy California Welcome FFY LHD 2013 Kick-Off Program Overview This material was produced by the California Department of Public Health’s Network for a Healthy California with funding from USDA SNAP, known in California as CalFresh (formerly Food Stamps). These institutions are equal opportunity providers and employers. CalFresh provides assistance to low-income households and can help buy nutritious foods for better health. For CalFresh information, call For important nutrition information, visit

2 Healthy and Hunger Free Kids Act (HHFKA) of 2012 (Public Law ) Provided a unique opportunity for California and CDPH. Transitioned SNAP-Ed into the Nutrition Education and Obesity Prevention (NEOP) grant program.

Local Lead Agency Role 1.What does the Local Lead Role mean to you? 2.What is your plan for execution? 3

4 Objectives 1st Half Identify important changes to the SNAP-Ed guidance Define the target audience Explain adding new sites List resources for program management

Objectives 2nd Half Describe and analyze the local lead agency role Examine how partnerships are crucial to the Scope of Work –Briefly Analyze SOW connections Looking forward-Evaluation 5

2007 Network for a Healthy California Champions for Change is unveiled, introducing a new era of health messaging encouraging children and adults to eat the daily recommended cups of fruits and vegetables, be physically active, and help change conditions in their communities that contribute to obesity a Day is initiated by the California Department of Health Services, encouraging children and adults to eat the recommended 5 servings a day of fruits and vegetables California Nutrition Network is formed to build a partnership of community-based organizations to deliver the 5 a Day message. Grows from four local organizations to 160 in ten years New Dietary Guidelines for Americans recommends a near doubling of fruits and vegetables, outdating 5 a Day’s recommendation. From 5 a Day to Network for a Healthy California

7 1st Half: SNAP-Ed Guidelines High quality nutrition education with the addition of obesity prevention Evidence and practice based strategies Coordination and Collaboration –Partnerships Outcomes are important

1st Half: SNAP-Ed Guidelines Social Ecological Model Multi-level interventions among complementary organizations –LHD model supports this Public Health Approaches –Systems, Environmental and Organizational Policies –Still waiting for clarification 8

Social Marketing Use of marketing principles to influence human behavior in order to improve health or benefit society. Eat 5 a Day Buckle Up Get a Mammogram Stop Smoking Don’t Litter

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11 The Social-Ecological Model

1st Half: SNAP-Ed Guidelines Focus on changing the behavior of low income subsets: Target women and children in SNAP eligible households –Mothers seen as gatekeepers –Children/youth influence household purchases –From our work we know fathers are important, too best ways to target fathers? 12

13 1st Half: Target Audience People at or below 185% FPL –Emphasis on SNAP households –50% or more of the population must meet criteria –GIS, census tracts, schools FRMP data Other means tested programs –Federally Qualifying Health Clinics –Family Resource Centers

1st Half: Adding Sites Sites can be added throughout the year State level approval –Sites cannot be duplicative No other SNAP Ed agency can be providing services –Will still send to USDA Program Letter will detail the process 14

1st Half: Resources Program and Contract Manager Team SNAP-Ed Guidelines State Trainings Regional Network Trainings Network Website State Guidelines Manual –Will update after regulations are released –Some fiscal updates will occur sooner 15

16 Network Guidelines Manual On the Network homepage: ages/default.aspx ages/default.aspx  Click on Guidelines Manual  Click on Fiscal Section  Download the Allowable and Unallowable CostsAllowable and Unallowable Costs

17 SNAP Promotion vs. Outreach SNAP Promotion: Allowable –Brief message promoting SNAP –Example: attribution statement, SNAP flyers available SNAP Outreach: Unallowable –There is a separate grant for SNAP Outreach

18 Program Letters Program letters are official notifications of updated guidelines and are part of your contract. Sent via blast s and posted on our website Program Letters 2013 PL Local Support Guidelines and Form Program Letters 2012 PL Bi-Weekly Certification of Time PL Local Support Guidelines PL IT Security Policy

19 Branding Guidelines Manual

20 NETWORK/USDA Acknowledgment Statements Complete version This material was produced by the California Department of Public Health’s Network for a Healthy California with funding from the USDA Supplemental Nutrition Assistance Program (formerly the Food Stamp Program). These institutions are equal opportunity providers and employers. In California, food stamps provide assistance to low-income households and can help buy nutritious foods for better health. For food stamp information, call For important nutrition information, visit

21 NETWORK/USDA Acknowledgment Statements Space-limited version For food stamp information, call Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer. Visit for healthy tips. California Department of Public Health Shortest version Funded by the USDA Supplemental Nutrition Assistance Program. California Department of Public Health

22 NETWORK/USDA Acknowledgment Statements Advertising Print For food stamp information, call Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer. Visit for healthy tips. California Department of Public Health Radio Message from the California Department of Public Health funded by USDA SNAP. Television The funding statement below should be placed on the end slate or narrated: A message from the California Department of Public Health. Funded by the USDA Supplemental Nutrition Assistance Program, an equal opportunity provider and employer.

23 CCLHDN Peer Exchange CNAP Support & CNAP templates Webinars Tool Kit

24 Nutrition Information Resources

25 1st Half: Nutrition Education Nutrition Education –Emphasis of the program –Most direct contact numbers (Objective 6) Materials should be on the Approved List –Located on website –Submit to your PM for review Physical Activity should still be integrated in the nutrition education classes –Low cost –Minimal equipment –Connect with PA specialist

1st Half: Nutrition Education Utilize a Train the Trainer model –Peers –CBOs –Teachers –Afterschool staff –Volunteer Groups –Other partners Builds capacity Leaves resources in the community Institutionalizes nutrition education Wider reach 26

1st Half: Network Sponsored Trainings & Meetings Required to attend the minimum of five Network sponsored trainings and two Regional meetings –Always 100% allowable, no proration for FTE needed Non-Network Sponsored Travel –Pro-rated per FTE –Content is reviewed for allowability- may also require pro-ration 27

2nd Half 28 Local lead agency role –NEOP Strategies Examine how partnerships are crucial to the SOW Evaluation- “Studying the Game Films” –Outcome s

29 Reporting Requirements Two reporting periods each year –April Semi-Annual Activity Report (SAAR) (Oct – Mar) Customized Activity Tracking Form (ATF) (Oct – Mar) Semi-Annual Progress Report Form (Oct – Mar) –September/October SAAR (Apr – Sept) Customized ATF (Apr – Sept) Annual Progress Report Form (entire year) Progress Report Narrative (entire year) Attachments (entire year)

2nd Half: Local Lead Agency Role Lead for Health Jurisdiction –Project Synopsis and Form 4 provide snapshot of your jurisdiction –Identify and address the needs of the diverse target population –Provide services in underserved areas Build capacity in low income neighborhoods –Adults –Youth 30

2nd Half: Local Lead Agency Role Develop strong partnerships –Funded (schools, CBOs, cities) –Unfunded (maximize resources) Build upon Network success –Experience and expertise –Fruit and vegetable consumption gains –Infrastructure and resources –Cultural and linguistic skills 31

2nd Half : Local Lead Agency Role LHDs receiving $500,000 or more must sub- contract –Solicitation out by April 1, 2013 –Sub-grantees operating by Oct 1, 2013 Others are still encouraged to sub-grant dollars –Accountability –Expands reach –Someone else may already have the relationships-but need some resources 32

2nd Half: Scope of Work Objective 1- Infrastructure –LHD prime responsible –Can have these requirements built into sub- grantees SOW Objective 2-CNAP –LHD prime responsible –Great opportunity for synergy within FNS programs 33

2nd Half: Scope of Work Objective 3,4,5- CX 3 and Community Engagement –LHD leadership –Community members involvement –Potential for sub-grants, same organization may also have capability to do peer to peer Objective 6-Nutrition Education –This will be a primary objective for many secondary objectives –Most direct contacts 34

2nd Half: Scope of Work Objective 7-Events and Public Relations –In FFY 2013 coordinate with RN –Trainings in PR and Media upcoming Objective 8-ReThink Your Drink –Requests to delay start until January –More information to come –Look for recorded webinar 35

2nd Half: Partnerships USDA encourages partnerships to maximize resources –SNAP Ed funds reducing over time State encourages partnerships to maximize local resources –CNAPs –Sub-granting Obesity prevention will take teamwork 36

2nd Half: Partnerships What partners do you already have? –How will you continue to work together? –Are there specific areas your partner excels in? What new partners could help complete SOW? Strengthen your interventions? –Are there organizations in your jurisdiction with strong ethnic ties? –Are there organizations that who are trusted by community members? –Are there local leaders you should partner with? 37

2nd Half: Partnerships What are other non-traditional partners that already serve our communities? –Foster youth organizations –Violence prevention groups –Law enforcement agencies-safety concerns –Neighborhoods groups Write down a few organizations that might be a good fit in your area, that you can explore later. 38

2nd Half: Partnerships Challenge: Create a partnership plan, include at least three existing partners and identify at least three potential new partners. Explore the SOW, identify the areas where the LHD is the lead and has the most capacity and identify areas that are a better fit for organizations in the community with leadership provided by the LHD. 39

2nd Half: Evaluation Two Evaluation Objectives 9 and 11 Emphasis on health outcomes over time Use of Evidence-based materials Use of Promising Practices Evaluate new strategies 40

Questions Post Game Analysis 41