Perceived Risk The degree of uncertainty perceived by the consumer as to the consequences (outcome) of a specific purchase decision Types Functional Risk Physical Risk Financial Risk Psychological Risk Social Risk csr 331 consumer behavior

How Consumers Handle Risk Seek Information Stay Brand Loyal Select by Brand Image Rely on Store Image Buy the Most Expensive Model Seek Reassurance csr 331 consumer behavior

Watch the Apple video https://www.youtube.com/watch?feature=player_embedded&v=IwpGU3aUYao Write a one page analysis of the launch of the iwatch from the perspective of risk and risk reduction. One-two pages…2-3 paragraphs….double spaced. Up to 15 extra credit points but it has t be written well. Due Friday 3/20 9am with risk in subject line. You have to write something to show me that you watched the videos and my 2 slide lecture