Radio. It’s A Love Thing Brand Campaign Launch

Brand Campaigns – RADIO. IT’S A LOVE THING 2013 – When You Advertise on Radio, They Hear It From a Friend2012 – People Really Connect with Radio2011 – People Engage with Radio Advertising2010 – Radio Advertising – Australia’s Listening2010 – Smart Marketers Use Radio2009 – Radio Advertising, Economically Sound2008 – Radio and Online – We Just Click!2007 – A Time and Place for Everything2006 – Advertising Effectiveness Study2005 – Radio’s Advantage – TV and Radio Multiplier2004 – Reaching Audiences Everywhere2003 – Commercial Radio Brand Campaign Launched

Brand Campaign Research 20,000 respondents 43% Brand Search 41% Brand Purchase Radio listeners most open to advertising

A Phased Approach

Marketing the Industry Case studies Finding Consumer Trends reporting ROI study Brand campaign Industry Marketing Initiatives RadioGAUGE pilot

Radio. It’s A Love Thing Brand Campaign Elements

Phase 1 Sizzle Reel Click here to play the sizzle reelhere

New Website

Brochure

Radio Campaign ‘Love’ ‘ Local ’

Andrew Hansen

Click here to play the talent videohere