VISIT WALES Croeso Cymru

A NEW WAY OF WORKING / FFORDD NEWYDD O WEITHIO Champions / Pencampwyr Strategic Marketing Action Plan / Cynllun Gweithredu Marchnata Strategol Wales Activity Tourism Organisation / Cymdeithas Gweithgareddau Twristiaeth Cymru.

CHAMPIONS / PENCAMPWYR Reputation of Wales is enhanced by our excellent tourism products, including outdoor recreation. Cymeriad Cymru wedi’w gwella gyda cynnyrch twristiaeth rhagorol yn cynnwys adloniant allannol. 9 areas identified: 9 man pennodol –Adventure, - Antur –Business travel - Teithio Busnes –Culture and heritage - Diwylliant ac Etifeddiaeth –Fishing - Pysgota –Food - Bwyd –Golf - Golff –Sustainable (green) tourism - Twristiaeth Parhaol (gwyrdd) –Mountain biking - Beicio Mynyddig –Walking - Cerdded

Champions ~ 2 New way of working with priority tourism areas. Ffordd newydd o weithio gyda blaenoriaethau twristiaeth. Began 2009 / Dechreuwyd 2009 Some specific, others more general / Rhai penodol, rhai mwy cyffredin. Goal is to find the best way to get the best information to our customers Nod yw darganfod y dull gorau i drosglwyddo’r gwybodaeth i’r cwsmer. –Main campaign - Prif Ymgyrch –Media relations - Cysylltiadau’r Cyfryngau –Travel Trade - Masnach Teithiol –Online - Ar y we

STRATEGIC ACTION PLAN Sefydlu egwyddorion marchnata CC 2010 – 2013 Tourism Advisory Panel has helped shape the work Panel Ymgynghori Twristiaeth wedi helpu llunio’r gwaith

MARKETING ACTION PLAN Improving Wales’ reputation / Gwella cymeriad Cymru Advocates new ways of working / Annog ffyrdd newydd o weithredu Destination marketing incorporating product information Marchnata cyrchfan gan gynnwys gwybodaeth am y cynnyrch Closer working between VW marketing and tourism sectors Cydweithio agos rhwng adran marchnata CC a’r sector twristiaeth Shifting from print to web, over time Symud o print i’r we dros amser

WALES ACTIVITY TOURISM ORGANISATION (WATO) Outcome of Activity Tourism Roadshows – Autumn 2008 Canlyniad Sioeau Gweithgareddau Twristiath – Hydref /2010 Pilot - National + Regional – 3 National Parks 2009/2010 Peilot – Cenedlaethol + Rhanbarthol – 3 Parc Cenedlaethol Dealing with real issues: images, regional charter groups, VW web migration, accreditation. Ymwneud a materion priodol: lluniau, grwpiau siarter rhanbarthol, Newidiadau yn gwefan Croeso Cymru, achredu. Year 2 approved – possibility of SMAP linkages. Blwyddyn 2 wedi’w gadarnhau – cysylltiadau posibl hefo SMAP

Thank You / Diolch

HELP Information taken from