T- 1 Copyright©1997, Allyn & Bacon Newspapers Chapter 4.

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T- 1 Copyright©1997, Allyn & Bacon Newspapers Chapter 4

T- 2 Copyright©1997, Allyn & Bacon NEWSPAPERS Importance as Medium + Major news source for most people + 1 of 3 Americans reads one daily + 1,570 daily papers in United States + 60 million copies daily + Local advertisers’ preferred medium

T- 3 Copyright©1997, Allyn & Bacon NEWSPAPERS National Dailies + Wall Street Journal -Barney Kilgore reshaped WSJ 1940s -Part of Dow Jones + USA Today -Al Neuharth created Part of Gannett

T- 4 Copyright©1997, Allyn & Bacon NEWSPAPERS National Dailies + Christian Science Monitor -Mary Baker Eddy founded Church is publisher + National Editions: NY and LA TImes

T- 5 Copyright©1997, Allyn & Bacon NEWSPAPERS Challenges for Dailies + Circulation patterns -Sales declining -Young people aren’t buying + Advertising patterns -More competing media -Traditional advantages withering Portability, Diverse indexed content, Depth coverage, Low cost

T- 6 Copyright©1997, Allyn & Bacon NEWSPAPERS Challenges for Dailies + Newspaper Websites -Not yet turning a profit

T- 7 Copyright©1997, Allyn & Bacon Newspapers Chapter 4 END

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